How To Grow Your Mlm Business – First of all, let me clear the air and tell you that I’m not trying to sugarcoat anything with this article or try to recruit you to one of the network marketing teams.
So we can both agree in that I know a thing or two about how to do this whole network marketing business online, especially how to grow your network marketing business without relying on social media. I think.
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Is it any surprise that neither of his MLM income streams have been able to successfully grow with both companies without using social media marketing as a primary focus of their online health and wellness practice?
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A quick note: I don’t do house parties either. Instead, stay home from the comfort of your own leggings and let the magic of the interwebs work.
I’m not dismissing social media as a way to connect with potential customers and share valuable and informative content. It’s a great way to do both of these things if you like it.
In fact, there is only one social media platform where I create original content from time to time. The other place I see online is actually a pretty bomb social media virtual assistant that works for me a few hours a week.
(Outsourcing is a hot topic I do a lot of training within my private business coaching membership, but it might be a good topic to write about here. My wheels are turning… )
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Anyway, this is what you need to know before diving into sustainable and evergreen online marketing techniques you can use to grow your network marketing business fast.
, I’m referring to the content or part of the system that you set up once, but that continuously attracts the right people for you like honey from bees, ideally without spam or sales weirdness Convert them into paying customers.
2. Social Media Is Not An Evergreen Marketing Strategy As I said before, unless you like joining and posting on social media, it’s an exhausting hamster wheel we want to get off.
If so, don’t just keep doing what you’re doing now, implement the strategies described below to keep your content working around the clock.
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3. Fishing where the fish are: Are your dream customers or future team members looking for answers to their big questions somewhere on social media or online? (forums, Google, YouTube, Pinterest, etc.) ) Put yourself in their shoes and stick your fishing rod into the lake they’re already swimming in. Recognize?
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Friends, you need a website. This is non-negotiable. A social media profile page is different than a simple branded website that owns content. believe me. You need to own your content and have control over it so you can create highly strategic user experiences that drive sales.
Don’t have a website yet? Follow the steps outlined in this article for a comprehensive review of the webpages you need for your health and wellness website and the website builders to use for this website, and you can create it in just a few hours.
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The important thing to know about your website is its purpose, which is to brand you.
Your dream customers and future team members choose to work with you based on the connection they feel.
, not for the product you are selling.
Let me emphasize again. Your website name doesn’t have to be related to the products you sell or your current area of expertise. In fact, you shouldn’t.
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Use your name, or a simple variation of your name that isn’t product-specific, to see the main “What do you call my website?” Decide from the list of things to worry about.
Your website is the hub of your network marketing business. It’s really your storefront. This is the place that takes visitors on a strategic journey from casual passerby to loyal customer or team member. It’s not just a place to link to a corporate MLM website and expect them to go shopping and buy something.
You don’t have to pivot your focus and offer from what you’re currently promoting and rebrand.
Trust me on this one. Anyway, your customers are buying from you, not what you are selling, so take a shortcut and use your name instead of the cute and clever URL that no one remembers and use that website. Please set it up immediately.
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When it comes to serving your customers on a deep level and building an evergreen marketing plan for your direct selling business that works 24/7, your mailing list is the key to your castle.
Don’t even consider skipping this step. Now you can hear your thoughts telling me all the reasons why you’re not ready to start a mailing list
I have seen countless members within the Inner Circle private business membership grow their mailing list from zero to profitable in just a few weeks. You can do it too.
All the steps to start your email list, including what to say in these sacred emails, are detailed in this article…it’s easy.
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The reason your small engine mailing list is such a valuable resource in your network marketing business is that it gives you direct access to your dream clients, customers and prospective team members.
Subscribers to your mailing list effectively raise their hands and say, “Yes, I’m interested in what you have! Help!”
As part of your evergreen marketing strategy, you’ll want to email your dream clients and prospective team members not just product purchases, but highly juicy and valuable information related to their entire lives.
This is a very important point. Because we tend to think that every interaction with our sphere of influence includes a call to action for them to buy something from us.
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Instead, I want you to think outside the box about this and put yourself in the shoes of your ideal customer…what does she want? Already Googled What is the answer? How can I support her without getting out of hand and desperate to sell?
I am 100% sure that you have a desire to help people get results and a passion for teaching and improving the lives of your customers.
So let the dreamer’s desires and expertise in the areas they struggle with be reflected in every email, social media post, and content on her website.
As you establish yourself as a go-to expert with potential customers and team members by sending helpful emails, your confidence in yourself will skyrocket, and that confidence will inspire everything else in your business. shine in the field of It will lead to your further growth.
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Nearly all of my most loyal customers and most productive team members are drawn to my MLM business and products through valuable emails!
Don’t worry about having to spend endless hours each week manually emailing new leads and customers. This automatically provides the relevant step-by-step process for you to follow in order to maximize your awesomeness.
(Again, you can learn all about what to send in these emails from this article overview.)
Okay, we’ve digressed from the importance of email. It’s a great time to talk about my favorite ninja strategies for improving customer experience and getting more repeat customers in your network marketing business.
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When we say “resource hub” we are specifically referring to the membership site. This is either a free resource or a paid subscription. (How juicy!?)
If you know me even a little bit, you already know that I’m a big fan of the membership business model. This allows us to generate a consistent and recurring income month after month without the constant acquisition of new clients and customers.
I think this is a particularly good complement to your network marketing business. Because you get the best of both worlds. This means you can help existing customers use products they purchased through you, and even convert members who didn’t purchase. Still, to the customer.
I created my first membership site with this exact goal in mind.
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