Management Business Model – For the past decade, companies have defined their strategy with a traditional approach: On the one hand, they analyze trends, choose the most relevant ones, and plan the strategy based on a “clear vision of the future”. On the other hand, they create a one-dimensional strategy that – at best – provides a clear direction, but often gives the company’s development a breather. Therefore, strategy implementation is often transformed into strategy justification – the necessary questions about changes in the environment or the exploration and testing of alternative options are not considered refreshing but disturbing.
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