What Is The Purpose Of A Campaign – In today’s Internet-driven world, social issues are more simply discussed by people on a variety of digital platforms such as social media and web forums. At the same time, with online searches at their fingertips, people have become more informed and conscientious about the products they buy, the services they use and the businesses they support.
As such, more and more companies see it as an opportunity to not only create more meaningful connections with like-minded people, but also to influence and drive their target audience to participate in worthy causes.