Nike Just Do It Campaign Analysis – Driven by a boycott from some fans and criticism from President Donald Trump, Nike released a full-length advertisement Wednesday featuring former NFL quarterback Colin Kaepernick.
The TV spot, scheduled to air Thursday right before the start of the NFL season, will feature female athletes, youth with disabilities, references to refugees, and people of different races. The goal of the campaign, which celebrates the 30th anniversary of Nike’s “Just Do It” mantra, is to reach a younger generation who are more likely to support Kaepernick’s activism than the average NFL viewer, Nike said.