Marketing Content For Social Media – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn, follow and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Good marketing on social media can bring significant success to your business, create dedicated brand advocates and even drive leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting whenever you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
Marketing Content For Social Media
Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of more targeted users.
Characteristics Of Compelling Content Marketing
With such widespread use and versatility, social media is one of the most effective free channels to market your business today. Here are some specific benefits of social media marketing:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
As for the above benefits, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy looks different for every business, but here are the things they have in common:
Social Media Marketing For Businesses
Now that you know the essentials of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap for managing your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan:
Ready to start marketing on social media? Here are some social media marketing tips to kick off your social media campaigns.
As with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and provide truly valuable information that your ideal customers will find helpful and interesting. It includes:
It also means the use of various forms of social media offerings, including images, videos, stories, live streams, online stores and more.
Social Media Marketing Vs Traditional Marketing: 5 Differences
Using social media for marketing enables your business to project your brand image across various social media platforms. While each platform has its own unique environment and tone, the core identity of your business, whether it’s friendly, fun or trustworthy, should be consistent.
In other words, don’t log in once a month to schedule all your posts. Social media channels are communities. You should pay attention to who is engaging with your content and re-engage—respond to comments, like, share and comment on their posts, run live streams, post polls and real-time questions to spark discussions, and repost other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform. All of them! If you want to stand out in someone’s feed, you need to accompany your posts with compelling visuals—photos, descriptions, text turned into art. Content creation tools like Canva have templates and features that allow you to quickly create visuals that look professional, include your logo, and align with your brand.
Social media is a crowded space, so if you want to gain traction with your audience, you need to post great content regularly. What is the secret to doing this? Three Rs:
How To Save Social Media Content For A Marketing Swipe File
We’re always looking for ways to show up on other people’s feeds, but we forget that there’s value to be derived from our own. Follow your competitors so you can keep tabs on them, get ideas you can fit into your own strategy, and identify gaps you can fill. Follow influencers and educate yourself to stay on top of trends. Follow brands that share your values or have great content strategies for inspiration and out of the box ideas.
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that can help you measure your most successful social media marketing strategies, as well as determine which strategies are best left behind. Attach tracking tags to your social media marketing campaigns so you can monitor them properly. And be sure to use the analytics on each social platform for more insight into which of your social content is performing best with your audience.
Among the many reasons to advertise on social media is that it is the most cost-effective way to expand your reach. If you play your cards right, you can get your content and offerings in front of a large audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on the types of people most interested in your business. Below are some tips and resources to get started with paid social media marketing:
Speaking of Facebook Ads, how is your account really performing? Find out with our free Facebook Ads Performance Grader.
Social Media Video Marketing 101: Your Ultimate Guide To Video Strategy For Social Media
The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each—its user base, main vibes, pros, cons, and content types.
You can get a comprehensive look at each platform here: The Biggest, Baddest, Most Popular Social Media Platforms and How to Harness Their Power.
Facebook is the largest social media platform globally and one of the largest local business directories. People of diverse age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find a new audience, Facebook advertising is your best bet.
Social Media Marketing Ideas For Effective Marketing Strategy
You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; Share, comment and like other videos and follow other accounts you like. Plus, you have a curated feed on your homepage with recommended videos. The key to social media marketing on YouTube is not to try to “go viral”, but to add value. It is better to:
Although it came onto the scene years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly active users in 2018. It is popular for its diverse content formats including Feed Posts, Stories, Lives, Reels and IGTV. People use Instagram to follow influencers and brands that support their personal values. Create your Instagram bio and then use:
Instagram ads usually cost more than Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So in addition to using it to network, find prospects and share industry insights, it’s a great place to express your company culture and build your personal brand parallel to your business brand. There are tons of LinkedIn company page features to take advantage of, so take care when building your page. LinkedIn is a great platform for:
Quality Content For Social Media
Twitter is a beautifully tangled network of quick ideas, useful tidbits, and energetic discussions. You should be regularly active on every social media platform, but it’s especially important here. Many people use Twitter to get news, follow brands and get customer service. Remember to retweet when a customer says something nice about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) is 13-34 and Snap is more locally focused than you might think, with maps, geofilters and its partnership with Gannett. While you may not be able to build relationships on the platform, you can build an audience through fun images and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking only five years to reach one billion monthly active users. Although it is known for its dance, countless popular categories continue to flourish on stage. Businesses are finding ways to use it as a marketing channel, but remember, the primary reason people use TikTok is for entertainment, so make sure your videos match that. Use TikTok to:
You can find our round-up of the best social media marketing courses here, but these are our favourites. Use them to increase your social media presence through organic and paid means.
Social Media Marketing Types
LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, small or large, local or national, starting from scratch or looking to improve. Free
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