How To Make Money On Youtube Without Making Videos 2020 – It’s hard to imagine the creator economy without YouTube. From viral cat videos to in-depth tutorials, there really is something for everyone. It is because of this tremendous reach that so many talented creators come to the platform.
According to a study conducted on professional content creators, nearly half of those surveyed cited YouTube as their primary platform.
How To Make Money On Youtube Without Making Videos 2020
One of the reasons for this dominance is that YouTube quickly began paying its users through the creation of the Partner Program. YouTube affiliates earn money through advertising revenue from the ads shown in their videos.
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The simplicity of this model attracted millions of makers and spawned many success stories. However, it didn’t take long for creators to realize the dangers of relying solely on advertising income for their income.
The money generated from advertisements fluctuates wildly, without channel owners having any say in the matter. Furthermore, YouTube gets the final vote on who can monetize their content and who can’t. This means that many talented video creators put hours into videos only to have them get monetized or removed from YouTube altogether.
Thankfully, there are alternative ways to make money on YouTube. In fact, you’ll find that the most successful producers rely on the least amount of advertising revenue. This article will introduce 7 additional income streams that real creators use to make money without relying on ads.
Pro Tip: From our research, we’ve found that the direct support method (#3) is the most sustainable option for new and established creators alike. Creators who focus on developing this revenue source as their primary business model experience more consistent, reliable income as they grow. Keep this in mind if your goal is to become a full-time producer.
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Merch is often the first alternative income stream creators add to their channel. With the rise of tools like Spring, it has become easier for you to print your channel logo on a wide range of products such as:
Plus, YouTube has made it even easier for creators to sell their physical goods with its merch shelf. This tool allows some platforms (Spreadshop, Spring and Suzuri) to integrate directly with YouTube so you can showcase your products directly below your videos.
Giving your audience a physical product, whether it’s a T-shirt or a mug, is a great way to deepen your relationship with them, as well as equip them with how to advertise your brand.
One channel that has taken its merchant strategy to the next level is TeamRichie, a fitness vlogging channel run by Craig Ritchie and Jasmine Cabourne. Together, they leveraged their online audience to build a brand.
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Which sells everything from T-shirts to barbells. To ensure the quality of their products, they work directly with a manufacturer and host launches on a timely basis, compared to the traditional always-on drop shipping model that most manufacturers use.
A natural evolution from physical products is digital. These typically take the form of information products such as eBooks and online courses, as well as paid private communities.
YouTuber Gillian Perkins is a classic example of a channel using this model well. Perkins creates videos for aspiring entrepreneurs on the topics of productivity, creativity and online business.
In addition to the free videos available on his channel, Perkins invites audience members to learn more by engaging with his products:
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Not all digital products need to be educational. Other examples include templates, printables, recipes, music, fonts, preset filters, and more.
Direct support is one of the fastest growing areas of creator revenue. This avenue was popularized by Patreon where fans could fund their favorite creators for a few dollars a month in exchange for additional content or access.
A successful example of this is the channel Gone with the Vince. To date, he has 1,400+ patrons who pay $2-250 a month to fund his videos.
YouTube entered the direct endorsement space over the past few years by offering creators two options for getting money from their viewers. The first is membership, which gives audience subscribers additional benefits during live chats. Here’s an example from Graham Stephen’s channel.
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The other option YouTube added is called Applause, which is essentially a tip jar built right into the YouTube platform. The following example is from the channel Psych IRL.
This is the reason why many creators are turning to platforms like this that have 0% fees so that creators can keep a higher share of their earnings.
Repurposing your content is one of the most efficient ways to increase ROI on each item you create. Authors do this by turning their book chapters into web-friendly SEO articles. Artists and photographers also practice this strategy by reposting their images on multiple platforms with different arrangements, filters or edits.
One way video creators can take advantage of this strategy is by converting their video content into written and audio forms.
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Shelby Church, a YouTuber known for her home tour and Tesla videos, aired one of her most popular videos and posted the article on Medium. That single article earned over $6,000.
Repurposing your content while taking advantage of monetization opportunities available on other platforms allows you to reach potential fans outside of the YouTube realm.
One tool that can make this process easier is Descript, a video editor that can automatically generate podcast audio and written transcripts from your video files.
One of the benefits of growing an online audience is that they come to trust your experience and expertise. Their trust can then be leveraged in the form of recommended equipment, products and experts.
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This recommendation cycle is called affiliate marketing. Creators find products they love to use and later earn a small commission when they recommend them to their audience.
Nick Niemin is particularly effective at using this strategy to support his channel. Nimmin creates content for fellow aspiring video creators, primarily for those interested in mobile and live video. The description section of each video he creates contains a series of links that direct viewers to recommended tools such as:
Nimmin includes anywhere from 5-8 recommendations in each video description so that fans can easily find the products mentioned in the video. Additionally, Nimmin itself also creates content around the recommended tools, such as tutorials on how to use them properly.
Every niche has specific tools, books and resources that are unique to it. If you are interested in using affiliate marketing as a revenue stream for your channel, take some time to review what you use and consume on a regular basis. Then, research whether those items have affiliate or referral programs that you can join.
Make Money On Youtube Without Monetization
For partnerships, creators still leverage the trust they’ve built with their audiences. But, instead of having their income depend on how many people take their recommendation, businesses pay creators upfront.
Similarly, for brand deals and sponsored videos, creators take the time to directly promote businesses in their videos. This way the video is not interrupted by an ad, and the viewer gets to hear the ad directly from a trusted person.
YouTuber and professional photographer Peter McKinnon generates the majority of his income from this method. McKinnon has been able to work with several high-profile brands, including Adobe, Epidemic Sound, Squarespace, Skylum, and more. One of their most successful brand deals was a collaboration with Nomatic, which produces a number of camera gear products.
It is worth noting that this revenue stream is generally reserved for the bigger channels. Brands look for influencers with established audiences where trust exists. However, smaller creators are still in luck as more businesses are starting to see the value in micro- (10k-100k followers) and nano-influencers (1k-10k).
How To Make Money On Youtube Without Making Videos
The last monetization method covered in this article is the practice of licensing your content to large media conglomerates. If you’re familiar with the way stock images work, you’ll recognize some similarities in the models.
Creators submit their videos to aggregators who either pay a one-time fee for full ownership or a small fee for editorial use (meaning they are allowed limited access to the video).
One of the most popular examples of licensed content is the channel Fail Army, a subsidiary of Jukin Media (
If you create niche content, or segments of your videos have viral potential, this could be a good way forward. Also, if you want to increase the level of production in your videos, consider adding licensed content to your work.
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It is possible to make money on YouTube without chasing incredible advertising dollars. In this article, you have seen at least seven channels that are building sustainable businesses around alternative income streams.
That being said, here are some takeaways that every creator should know as they seek to monetize their channels.
Making money on YouTube is an exciting process that requires strategy, creativity, and patience. Remember that whatever channel you watch, it once started right where you are today.
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Youtube Giving Creators More Ways To Make Money
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