History Of Advertising On Social Media – Social media management can be a pain in the wrong places if you don’t do it neatly.
If you’re a social media manager, you know that it takes a considerable amount of time to get the various small activities done. Needless to say, it’s super easy to get distracted and waste a lot of time in the process, all thanks to BuzzFeed, Upworthy, and Unilad.
History Of Advertising On Social Media
If you’re like me, you spend part or most of your day hopping from Facebook to Twitter to LinkedIn and so on, checking analytics, strategizing, and running one of your million tasks.
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In 2014, Snap Chat had been shutting down for three years and still hadn’t explained to marketers that it wasn’t a sexting app.
Live video playback, face swap and auto play, etc. were all on the horizon, lurking to unleash a different mix on social media that we once knew, and really did. Social media has evolved at a much faster pace in the last 2 years than it did in the 10 years before that.
With evolution comes adaptability and we, Social Media Managers, need to keep up to date with all the new skills that this role continues to demand. So I want to talk about my top predictions for social media management for the future and the most important skills future SMM needs to have,
What are the ideal ingredients for a Social Media Manager in 2017? If we were making a list for 2014, it would still be a pretty short list. But as social media has evolved frantically with the emergence of new technologies and a wider audience, certain key skills can be seen as common to most successful marketers, and they are:
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Now, since you know what sets the stage for the Social Media Warriors of tomorrow, let’s take a deeper look at some of the exciting changes in Social Media that the Social Verse should share. I’m going to talk about 5 important things that happened or are about to happen; which should be on Social Media Managers’ priority list in 2017.
There’s an interesting book I read on YouTube for Business. Read pages 192 – 225 or 7.
And now, since I’ve given you a fair overview of what’s going to change in the coming days, let’s take a look at some of my social media management hacks that are sure to boost your productivity too…
I will list all the things I use myself. Some might be tools, some maybe nifty little tricks. And they’re not in any particular order of importance or anything like that. Here you go:
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At the beginning of a tweet to increase the tweet’s reach to your followers as well. Without the period, if you tag someone at the beginning of a tweet, your tweet will only be visible to that person and their followers. A small but great hack if you want to include more people in your tweet battles.
I see many startups and new businesses struggling to get shares for their content on social media, no matter how much time they spend on content research and development. In addition to encouraging employees, family, friends and supporters to share your content, you can also use the Social Buzz Club. In this network you can share your posts and other people will share in their networks. By sharing other content, you earn points, and these points can be redeemed to post your content on this platform. It’s a great tool for building a community of people who constantly engage with your content.
Now this trick is for Gmail. You can use com to find out how to break the ice with your prospect or customer. What this tool does is analyze public content on your behalf, to help you better communicate with them. The tool talks about personality, style and communication and provides even deeper insights like – “this person tends to trust people easily”. Or things like “don’t write too much”.. “
I use IFTTT to automate my content sharing across multiple web platforms like WordPress, Blogger, Weebly, Tumblr and also have the content shared on Facebook and LinkedIn as soon as I click the publish button. I have many other IFTTT recipes and I think it’s a great tool, it saves me hours of work as I would have to individually cut and paste links and titles and images across multiple platforms individually.
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I don’t see many people using it, but it’s a fantastic way to share longer content in the form of tweets. The idea is to have content ready according to Twitter’s character count and post your main tweet, followed by the rest as replies to your own You can create a complex mix of content by mixing videos, photos, links and text in your threads of tweets, making them stand out in other people’s feeds.
Since tweets tend to only last 24 minutes, you need at least 12 tweets to cover the entire day. What I do is use Tweetfull to automatically retweet popular content based on the keywords and hashtags you select, which keeps your Twitter account active all day long. Even though automation is nice, I’d suggest keeping tweets on a lighter note, as you don’t want to look like a spam haven.
Rapportive is also a web app for Gmail like Crystalknows. What Rapportive does is show me all the places I can connect with a person who sent me an email. For example, if someone sends me an email, I can directly send them a connection request on LinkedIn or follow them on Twitter, without leaving my email. This is another great influencer outreach tool.
I learned this from the master – Neil Patel. When Neil started paying more attention to open charts, his Facebook traffic increased by 174%. Don’t be baffled by the term, Integrating Opengraph tags into your website is a matter of 10 seconds, which I’m sure you can do without. The latest version of WordPress SEO by Yoast also comes with Opengraph Tags integration.
Effective Social Media Post Ideas To Fill Your Content Calendar
On a parting note, I’d like to remind you about all the things I’ve mentioned in this blog.
Social media managers must have skills such as community management, content curation, customer service, creativity, analytical decision-making ability, creative DNA, social selling, relationship building, search engine optimization and organization.
Key things to integrate into your social media action plan in 2017, if they aren’t already, understand and take advantage of Facebook Live, get used to VR technology, sell your products and services through social storefronts, use social media to master customer service, and lastly, join the first video social platform – YouTube Community!
All in all, social media management can be a really time-consuming and difficult task to accomplish if you’re not doing it as a dedicated job. Regardless of whether you do Social Media full-time or part-time, you should always allocate a full day for Content Curation in a month. This should be the day where you turn off your distractions and just focus on collecting the best possible content for your audience, be it in the form of Images, Texts, Videos, Gifs or any other media.
Social Media Marketing + Online Advertising
I hope you found
my study helpful. If you need help managing your social media profiles, you can connect with me on our Facebook page or simply leave a comment below and I’ll get back to you. Thanks for reading.
Anita Sharma is a digital marketing strategist based in Kolkata, India. Anita covers SEO, SMM, E-commerce and content marketing. A marketer by day and reader by night, he is a graduate of the University of Calcutta with a degree in chemistry; she previously worked as a tutor for over 5 years. Anita has a passion for helping people with all aspects of Digital Marketing through the latest industry blogs she offers. She is always ready for inquiries. Want her to plan and execute your online marketing campaign? Get in touch with her on LinkedIn. While many social media idealists promote the strength and reach of natural social media advertising, it’s an organization that’s hard to find without advancement. Social media advertising is a market that didn’t exist just 10 years earlier, but is projected to produce $11 billion in revenue by 2017, up from $6.1 billion in 2013.
Social advertising offers the opportunity to gather attention, target by geography, target and drive information. Furthermore, a significant number of promotions can be logically positioned around important themes. Many of the steps also offer remarketing opens for visitors who have abandoned your website or shopping cart and returned to social media.
However, I am generally not a devotee of social media advertising. My reluctance with web-based media advertising is the social media client plan. With the chance of being in focused meetings of people where the interest is inseparable from the news, it is
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