Content Marketing Vs Social Media – You may be an expert at using social media, but social media marketing for business is a whole different ball game.
Actually, there’s a lot more to it. Since its inception, social media has given new meaning to word-of-mouth advertising.
Content Marketing Vs Social Media
So, with social media all-purpose, should you ditch content marketing for social media marketing?
Social Media Marketing Vs Digital Marketing: What’s The Difference?
Take a look at the table below to help you get a better idea of the two forms of marketing:
The average person now spends 5 years of their time on social media. And the number will continue to grow. Following this trend, companies are taking a hybrid marketing approach to integrate their content into social media ecosystems.
It really depends on the marketing goals of the company before deciding on the marketing medium(s) to use.
If you’re looking to build meaningful long-term relationships with potential or existing customers, opt for content marketing. Social media marketing, on the other hand, is powerful for building brand awareness.
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Now that you know the basic difference, let’s find out what social media marketing can and can’t do for your business.
For starters, social media is marginally good for search engine optimization. The reason I reserve its effectiveness is because more engagement does not mean a higher search ranking.
Social media also contributes to SEO. Finally, it is the visitor count and key phrases of the web content that improve the search engine ranking.
Your post may be buzzing on social media platforms, but it’s on page 10 of Google search results.
Difference Between Social Media Marketing And Content Marketing
For some brands, social media platforms have become a place for banter and comedic exchanges. Wendy’s “roast” is an excellent example. And it could be one of the best ways to connect with your potential or existing customers.
Customers can even show their loyalty by following your business page. Getting business updates has never been easier; all you have to do is be active on social media.
You probably have a hard time sifting through the noise, like looking for a needle in a haystack.
Whereas mostly you would have to start from scratch if you want to create blogs or a website.
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Since social networking sites don’t own any of the content, it’s basically internet television and you’re the production studio.
One of the main selling points of using social media is the ability to track your customers.
By understanding, I mean data mining. This is probably the reason why businesses love social media marketing so much.
Social media platforms are great for outreach, but they’re a bad place to be if you want to sell.
Social Media Marketing Vs Content Marketing
Every experienced marketer knows that a web page must have a compelling direction for visitors to take, right?
A call to action (CTA) invites visitors to subscribe, register, sign up, etc. If you have your own long form content, you’ll know where you want to place your custom CTA. Social media sites also have options for CTAs, but they give you less control over how you can implement them into your content.
Everyone can be the cool kid on the block with social media, or at least on the surface.
Customers want quick actions and personalized responses. This will be easier to achieve through one-on-one communication such as emails than by sifting through comments.
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Before you begin, consider which platform(s) will be right for your product or services. Here are a few for your consideration:
Next, you want to create content, post regularly, and share any relevant information. Creative and humorous content is usually a plus point.
Once you have the content in place, promote it aggressively. Push it out on your social platforms, engage your followers and ask for likes and comments.
Social media marketing can create phenomenal results. But don’t rely on it alone for business growth. Social media and content marketing should go hand in hand.
What Is The Difference Between Social Media Marketing & Content Marketing?
After attracting your customers, earn their loyalty with solid content and customer service. That’s when you’ll have a sustainable marketing strategy. Marketing has been around for a while. Throughout history, it has gone through drastic changes, and so has the consumer’s attitude.
Now, it’s rare that someone out of over 4 billion internet users doesn’t research a brand or product online. And, the role of social media in product research is important.
Having said that, it cannot be said that the more traditional form of marketing has perished. We still get TV commercials, street billboards, and other “traditional” promotions.
So, can we say that online marketing and social media marketing in particular are different from traditional marketing?
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Traditional marketing has been around for centuries, but the invention of the internet changed its role forever.
Now, thanks to digital and Internet marketing, we have many new strategies to advertise online, and social media marketing is one of them. But due to the fact that traditional marketing and social media have the same goal, it can be a bit difficult to tell them apart.
As you can see, both social media and traditional marketing use content to promote a product but they use different channels. However, the use of media is not the only thing that distinguishes one from the other.
To further understand the difference in the nature of these two notions, let’s look at social media and traditional marketing separately.
How Is Digital Marketing Different From Social Media Marketing
Social media marketing focuses on websites and social media platforms to spread the word about the product or service and attract new customers.
If you’re using social platforms, you’ve probably been the target audience for a brand’s social media campaigns, whether through an ad, an influencer recommendation, or while browsing hashtags.
Every successful social media marketing strategy starts with building and facilitating the brand-follower relationship. And a lasting relationship is based on trust, for which authenticity, transparency and honesty are essential requirements.
Try to view social media as a two-way communication channel, where your audience’s voice matters as much as yours. It means involving interactivity to some degree, allowing your followers to participate in shaping your brand’s online presence.
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Sephora is one of the brands that nails the five strategies to increase interactivity. For example, you can see many user-generated videos featuring products sold in Sephora stores:
This approach creates a strong sense of community and builds trust between a brand and a potential customer.
There is no definitive answer. A lot depends on how well you can figure out your target audience and adapt your content to their needs.
If we talk about estimates and averages, the overwhelming majority of CMOs say that social media marketing is worth your investment. According to Forbes, most marketers get a 95% ROI from their social media efforts.
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However, DMA and Single Grain are slightly skeptical and report that 53% of marketers get a positive ROI from organic social media. The resources also highlight that social media marketing ranks fifth after search engine optimization (SEO), content marketing, email marketing and PPC when it comes to return on investment.
But if you’re worried, start low and slow: select a small budget just to test the waters, and keep investing if your marketing efforts show a positive result.
Traditional marketing uses traditional media such as print, broadcast, direct mail and other outbound lead generation techniques to promote and sell a product or service.
Traditional marketing traces its roots back to Mesopotamia. It originated when civilizations began to form. First, product manufacturers began affixing stone stamps to products to help customers tell them apart. A little later, the stone seals were replaced by clay, giving each product its unique personality.
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A more modern traditional advertising, as we know it, appears during the Renaissance thanks to the invention of the printing press. When newspapers became a thing, companies started adding their ads there, and so print advertising was born.
However, the times of the Enlightenment and the Industrial Revolution were the ones that gave a real boost to traditional marketing. Back then, the world discovered what product demonstration, celebrity advertising and product differentiation were.
Although most of the focus is on digital marketing these days, traditional ways of promoting a product can still be useful.
Typically, companies combine traditional marketing with digital to drive brand awareness. For example, Cristine Rotenberg, the owner of nail polish brand Holo Taco, invested in outdoor print ads just to see if they offered any ROI:
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Later, during a broadcast, Cristine revealed that there was a slight increase in visits to Holo Taco’s website several weeks after the billboards were put up, which she attributed to this particular campaign. Although the billboards were only around Ottawa and could not bring more tangible results, there was still a positive return on investment.
An independent e-commerce nail polish brand that sells primarily online will not benefit much from an advertising campaign. However, you could try your hand at a beauty industry trade show, which is also a traditional marketing tactic.
Now that we have discovered the peculiarities of social media and traditional marketing, let’s explore the differences between them.
As we already mentioned, traditional marketing is more external, which means that you come with a product to a customer who often has no idea about you or what you are selling.
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So the best way to get to know a customer in traditional marketing is by observing.
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