Social Media Tips For Business – In today’s world, you cannot deny the relevance of social media. Whether you are a business or an individual, social media is a way for you to stay connected and interact with the world around you.
Needless to say, social media marketing is a key component of any marketing strategy. According to DreamGrow statistics, 95% of online adults aged 18-34 are most likely to follow a brand through social networking.
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Now let us see how you can build and maintain a social media presence. There are two steps to an efficient social media marketing strategy:
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There are many strategies for increasing your brand’s social media influence. However, if you take a look at the content of today’s top bloggers, you will see that visuals play an important role as well. In this article, I’ll touch on how to create social media visuals, and then delve deeper into how to leverage visuals to grow your social media presence.
90% of the information sent to your brain is visual, which is why we are visual learners. Your customers have a tendency to remember images more easily, which is why it is essential to communicate and engage them with visual content.
The visuals you create should definitely be eye-catching, but make sure they are relevant to the content you post. We previously shared a post on our blog titled “7 Apps to Create the Best Instagram Photos”, and this was the view we shared with it on social media:
We added in a high-quality stock photo with Instagram loaded on a screen in the background, and the text overlay at the top was concise and clearly visible.
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We use our in-app visual editor to create and enter images for each social profile. It’s a great tool when it comes to creating infographics, social media graphics, and more.
After you’ve created a scene, the next step is to use social media to get the word out there and promote your brand. There are approximately 2.5 billion people using social media today… that’s a third of the world’s population!
As you can see, the number of active social media users is only going to increase with time. Hence social media is a great platform to engage and connect with customers of all ages across the globe.
Now that we’ve established why social media is an important channel for targeting your audience, let’s look at how you can best promote your visuals on social media to get maximum results. You can also connect your social media content with influencers, who can then help you create even better content!
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As I mentioned earlier, it is important to have a consistent online presence to keep your customers engaged. Many businesses realize this, but end up spending a lot of time creating and promoting posts on social media.
According to Social Media Today, 43% of small businesses spend 6 or more hours a week on social media.
As we can see, finding content and posting it on social media takes most of their time. How do you reduce the time spent on social media, but make sure you’re still driving traffic to your website?
Solution: A social media marketing tool. Tools like Kontentino, Viraltag, Buffer, Hootsuite etc help you automate social media marketing and reduce the time spent on social media to at least 4-5 hours every week.
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Finding content to post isn’t always easy. Many times you run out of content to post and finding new content to engage your audience becomes a difficult task. With ViralTag’s in-app content library, you can search for posts that match your interests and share them with your audience as a complement to your original content.
Recycling your old content is a smart way to make sure you never run out of content to post and get the most out of your best performing posts.
With this feature, you can put your social media marketing efforts on autopilot! Simply build your evergreen content library, and ViralTag will automatically recycle posts for you, saving you time and increasing traffic!
There are tons of social media platforms you can post on, but it’s better to focus on those that are relevant to your industry, and grow your reach there rather than being present everywhere. This way you can manage your social profiles more effectively and target specific audiences. A social media management tool can help make this easier, too.
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Keeping them in mind, here is an infographic that we have created for you so that you can see which social media channel will best suit your interests.
Once you’ve decided which social channels you want to focus on, the next step is to determine how often and at what time of day you should post on each of these profiles in order to get maximum engagement. Needed
Buffer, CoSchedule and Loise Myers have done extensive research on posting on social media to find out what is the ideal time to post on each social profile, and what should be the frequency of your posting.
Based on this, it is easy to set up a posting schedule according to the recommended times for maximum engagement. For example here is our posting schedule for LinkedIn:
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You can continue to add content to your queue, and ViralTag will automatically fill those time slots for you, ensuring that you don’t compromise on your posting frequency.
Also, remember to identify and track metrics for each social media platform. This will help you make smart social media strategy decisions.
Be sure to give the tips mentioned in this article a try, and let us know if it helped boost your social media strategy in the comments below. Although social media is a turf familiar to nearly everyone, it still demands careful planning when using it for your small business. Social media marketing can be overwhelming. You must have a plan before entering into it.
Spend your time, effort and money in the right place, in the right way. Here are social media marketing tips you can focus on to minimize risk and maximize your brand’s potential for growth.
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Make sure you are going where your potential and existing customers are. Find out what platform they are using. You can do this by surveying your customers or by evaluating your existing network. Take the time to analyze the demographics you are reaching with your posts. If your market should be working parents, check if your posts appeal to them.
Not all social media platforms will work for your business. If you spread yourself too widely, you’ll lose focus and risk losing potential customers. Linkedin is great for reaching out to businesses or professionals. Facebook lets you interact with users of all ages with your significant reach. On the other hand, Instagram is image-centric. Apart from these platforms, there are other platforms that you can use. Decide carefully which one to go for.
There is nothing wrong with taking inspiration from brands that have been a huge hit on social media. Follow them, especially if they are related to your business. Learning from the success of others will help you avoid making common social media mistakes. See how brands connect with their audiences. Check out their top performing posts. If you think a post is helpful to your network, don’t be afraid to share the link with your followers.
Don’t rush your posts. Even though the number of characters you can use is limited, you will still need to plan what you are posting. Don’t be too harsh though. You want to talk to a human in your post. It’s okay to have your content proofed by members of your team, but be careful not to sound monotonous and robotic. Keeping a social media content calendar is a great way to make sure your posts are varied and you’ll have something to use even when you’re busy.
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As always, be sure to add value to each piece of content you publish. You don’t need to post that often. Excessive posting on social media can only reduce your followers. Review your posts to see which attract the most engagement and which fail to deliver. As a general rule, ask yourself whether your post helps your audience solve their problems or make them happy in some way.
You don’t need to be too stingy when you’re posting on behalf of your business. You can also insert humor or share a good laugh with your followers. Since you’re trying to connect with people, you want to be relatable. Relax and think of it as if you are talking to your best friends. Ultimately you want your followers to feel the same way about you.
Always evaluate your strategy. Audit your posts – See your network demographics, engagement rates, click through rates and more. Adjust your strategy based on your findings.
Take the opportunity to promote your products and services. Announce discount offers or promotions you’re running, but do it sparingly. Providing value should still be your number one goal. If your followers are happy with what you share on social media, chances are you won’t have to sell any more. You’ll spark their curiosity, make them fall in love with you, and eventually convert them into customers.
Tips To Boost Your Social Media Strategy
Since Your Small Business Website Is Your Main Online Marketing Tool, It Pays
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