Social Media Marketing Tips For Small Business – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great social media marketing can bring extraordinary success to your business, creating dedicated brand advocates and even leads and sales.
Social media marketing is a form of digital marketing that uses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
Social Media Marketing Tips For Small Business
Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large numbers of highly targeted users.
Effective Social Media Marketing For Small Businesses Tips And Advice From Professionals
With such wide use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some specific benefits of social media marketing:
The larger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
As for the benefits above, don’t take our word for it. Let’s look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are the things they will all have in common:
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Now that you know the basics of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the road map for executing your strategy. It puts a structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan:
Ready to start marketing on social media? Here are a few social media marketing tips to kick start your social media campaigns.
Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer really valuable information that your ideal customers will find useful and interesting. This includes:
It also means making use of the variety of formats that social media offers, including images, videos, stories, live streams, online stores, and more.
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Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, the core identity of your business, whether it’s friendly, fun or trustworthy, should remain consistent.
In other words, don’t just log in once a month to organize all your posts. Social media channels are communities. You need to pay attention to who is engaging with your content and engaging back – respond to comments, like, share and comment on their posts, run live streams, post polls and real-time questions to spark discussions , and reposting other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They all are! If you want to stand out in a person’s feed, you need to accompany your posts with attractive images – photos, illustrations, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to quickly create images that look professional, have your logo on them, and are consistent with your brand.
Social media is a crowded place, so if you want to gain traction with your audience, you need to post great content regularly. The secret to doing this? The three R’s:
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We’re always looking for ways to show up in other people’s feeds, but we forget that there’s value in our own. Follow your competitors so you can keep tabs on them, get ideas you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have great content strategies for inspiration and out-of-the-box ideas.
You cannot determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most winning social media marketing techniques, as well as determine which strategies are best left behind. Attach tracking tags to your social media marketing campaigns so you can monitor them properly. And be sure to use the analytics within each social platform to gain even more insight into which of your social content performs best with your audience.
Among the many reasons to advertise on social media is that it is an extremely cost-effective way of expanding your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer highly granular targeting capabilities, allowing you to focus your budget on the exact types of people most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:
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Creative Ways To Market Your Small Business With Social Media For Free Or Minimal Cost
The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each – its user base, main feel, pros, cons and types of content.
You can get a comprehensive look at each platform here: The Biggest, Baddest, Most Popular Social Media Platforms and How to Use Their Power.
Facebook is the largest social media platform globally as well as one of the largest local business directories. People from a diverse range of age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform to:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find new audiences, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment on, and like other videos, and follow other accounts you like. You also have a curated feed in your homepage with recommended videos. The key to social media marketing on YouTube is not to try to “go viral,” but to add value. It is best for:
Although it emerged years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly active users in 2018. It is popular for its various content formats, including Feed posts, Stories , Lives, Reels, and IGTV. People use Instagram to follow influencers and brands they buy from and support their personal values. Create your Instagram bio and then use it for:
The cost of Instagram ads is generally higher than on Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. So in addition to using it to network, find prospects, and share industry insights, it’s also a great place to express your company culture and build your personal brand alongside your business brand. There are many LinkedIn company page features to take advantage of, so be careful when building your page. LinkedIn is a great platform to:
Social Media Marketing Tips For Small Businesses
Twitter is a wonderful network of quick thoughts, useful tidbits, and lively discussions. You should be regularly active on all social media platforms, but it’s especially important here. Many people use Twitter to get news, follow brands, and get customer service. Make sure you retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for young people. Its largest age group (75%) ranges from 13-34 and with Snap Maps, geofilters, and its partnership with Gannett, it’s more locally focused than you might think. Although you can’t build relationships on the platform, you can build an audience through fun images and short videos. Use Snapchat for:
TikTok is the fastest growing social media platform of all time, taking just five years to reach one billion monthly active users. Although it is known for dancing, there are several popular categories on the platform that continue to grow. Businesses are finding ways to use it as a marketing channel, but remember, the main reason people use TikTok is for entertainment, so make sure your videos match that. Use TikTok to:
You can find our roundup of the best social media marketing courses here, but these are, of course, our favourites. Use them to increase your social media presence through organic and paid means.
Social Media Marketing Tips For Small Businesses (2023)
The LOCALiQ Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve .
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