Social Media And Marketing Statistics – Social networks have changed the way we live our lives. From the way we receive our news to the way we communicate with our loved ones. Social media is everywhere. It’s inevitable, it’s powerful, and it’s here to stay.
Since 2004, social networks have grown exponentially and still haven’t reached the peak of their popularity. It cannot be denied that social media platforms are now the main source of news and information. But that’s not all. Social media platforms are unique in the way they interact with customers. They not only provide a platform for users to communicate across local and social boundaries, but also offer countless opportunities to share user-generated content such as photos and videos.
Social Media And Marketing Statistics
But the question is, is it worth investing in social media when you start your business? Should social media marketing be the focus of your marketing strategy in 2022? The answer depends on your customers, but by no means should you ignore social media marketing.
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With popular social media platforms growing in size, each platform has a unique audience. If you target your content to the audience of the social media platform, you will be successful.
We thought it would be a great idea to share the most important social media statistics to keep in mind for 2022. Staying up to date with the latest social media statistics will help you improve your marketing strategy and plan your business’ social media interactions.
By the way, here’s a guide on social media marketing that can teach you step-by-step tactics on how to make sales using social media.
Essential Social Media Marketing Statistics For 2020
The use of social media around the world is constantly increasing and is undoubtedly one of the most popular online activities that internet users engage in.
The latest social media statistics show that there will be 4.59 billion social media users worldwide in 2022 – and this number will only continue to grow over the next few years (Statista, 2022). As it stands now, that’s about 57.5% of the current world population.
One of the reasons for the high use of social media is that mobile and online capabilities for users are constantly improving, making it easier to access social media, no matter where you are.
Most social media networks are also available as mobile apps or are optimized for mobile browsing, making it easy for users to access their favorite sites on the go.
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Facebook has been shaping the social media landscape since its launch and is continuously evolving to meet the needs of its users. With over 2.94 billion monthly active users, Facebook remains the most widely used social media platform (DataReportal, 2022). Active users are those who log into Facebook at least once a month. In the US, two-thirds of adults (69%) now report being Facebook users. It is interesting that Facebook was also the first social network to exceed one billion active users, reaching this milestone in the third quarter of 2012.
With these social media statistics in mind, you need to know how you can make the most of your resources. Given that Facebook currently holds the position of the largest social networking service based on global reach and total number of active users, it’s important to know what potential your content can have and how you can optimize your paid and organic reach. If you’re thinking about posting on Facebook, make sure you’re up to speed on how their algorithm works to reach your best audience.
The use of social networks was investigated by the Pew Research Center and the results by generation are interesting to say the least.
To expand on that, 84% of US adults aged 18-29 are active users of social media (Pew Research Center, 2021). This number drops slightly to 81% for the 30-49 age group and further to 73% for those 50-64. US adults over 65 use social media the least.
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Young people are still the generation with the highest use of social media and the widest access to smartphones. On the other hand, older generations use tablets more often. Baby Boomers are also bridging their technology gap and becoming increasingly familiar with social media platforms.
Understanding these social media statistics will help you determine which platform might be most beneficial when marketing to your target audience.
Nowadays, we all are slowly becoming addicted to social networks. Whether it’s scrolling through our countless Facebook or Instagram feeds on the subway, or posting the perfect brunch photo on Instagram before eating, social media has become unavoidable.
The latest social media statistics show that on average two hours and 25 minutes are spent per person per day on social networks (DataReportal, 2021).
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As social media becomes more and more integrated into our daily lives, it opens up countless opportunities for businesses looking to reach their audiences through social media marketing.
Brands are riding the wave of social media marketing. 73% of marketers believe their social media marketing efforts have been “somewhat effective” or “very effective” for their business (Buffer, 2019).
Brands continue to incorporate social media into their marketing strategy – and for all the right reasons. Whether it’s influencer marketing or story ads, they try it all. Social media allows brands to access cost-effective marketing, interact with their audience and build brand loyalty. But measuring the exact impact of social media is difficult, as each social media platform measures activity differently.
Social media is growing in terms of its reach and influence, and these statistics are here to show just that. 75% of Internet users use social networks to research products (DataReportal, 2022).
Social Media Facts To Guide Your Marketing Strategy
Many customers are also on social media to look for reviews and recommendations. In fact, 27.9% use social media to find inspiration for things to do and buy, and 23% do so to see what content their favorite brands are posting.
This is why it is essential to have a prominent online presence on various social media platforms. The key is to find out which social media platform your target market uses the most and how to get the most out of it.
At this point, it’s no surprise that social media marketing is essential for your business. One of the ways your business could benefit from social media marketing is by providing the best customer service possible. The idea is to manage your online presence and make sure you stay in touch with your audience through social media platforms. This includes responding to comments, mentions and messages. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). By interacting with customers through social media platforms, you show them that you care. This step could go a long way in building positive relationships with customers. So, don’t neglect your followers (Facebook followers, Instagram, etc.) and try to get back to them on time.
Influencer marketing is having a big moment right now. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons for that. 49% of consumers claim to depend on recommendations from social media influencers to make purchasing decisions (Fourcommunications, 2018). This means that if consumers feel confident in an influencer’s recommendation, they are more likely to purchase the product. These social media statistics show how brands can use the power of influencers to reach their customers.
Digital 2022: The World’s Favourite Social Media Platforms — Datareportal
Stories are a big thing on Instagram. And they are essential when it comes to how to get Instagram followers. They allow you to share moments of your day without saving them to your profile. The following social media statistics show us the number of daily active users of Instagram Stories, which increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019).
There are many things you can do to make your Instagram stories more interesting, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Instagram stories invite brands to the possibility of greater creative freedom that could help their campaign become successful with the audience.
The demand for mobile-friendly content on social media sites is growing rapidly, and rightfully so. 91% of all social network users access social channels via mobile devices. Likewise, almost 80% of the total time spent on social media sites takes place on mobile platforms (Lyfemarketing, 2018). Smartphones and social media are evolving side by side, and your brand needs to keep up. Mobile-friendly interfaces are the way forward, and if you’re in the business of online marketing, you need to ensure that your content and layout are optimized for mobile devices. And why not? People carry their smartphones with them everywhere. If you want to be
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