Promote Etsy Shop On Pinterest – Pinterest is an amazing tool for promoting your Etsy shop because the pins you post on Pinterest can be found by pinners for years and years. I’m going to show you how to promote your Etsy shop on Pinterest and how easy it is.
Using the right keywords to describe your handmade items is most important when marketing your Etsy shop on Pinterest. Relevant keywords in your title and description will help searchers find Pinterest boards when they’re searching for a topic.
Promote Etsy Shop On Pinterest
Pinterest is searchable content and this is the best form of promoting your Etsy shop in the long run because people can continue to search and find this content forever.
How To Start An Etsy Shop
How To Advertise Your Etsy Shop On Pinterest How To Advertise Your Etsy Shop On Your Pinterest Account
The first thing you need to do is set up a Pinterest account and claim your Etsy shop if you want to use Pinterest to promote your Etsy shop.
To search for your Etsy shop on Pinterest, go to your account settings on Pinterest. You can find this area in the top right corner of your screen.
Then go to Claims on the left side of the screen and scroll down until you see Etsy. Click the claim button to claim your Etsy shop on Pinterest.
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Once you’ve claimed your Etsy shop on your Pinterest account you’re all set to start curating and using Pinterest for Etsy.
The first way you can promote your Etsy shop on Pinterest is by posting directly from your Etsy shop.
If you go to one of your items on Etsy, there will be a share button along with a Pinterest button at the top of the list. You can click on this icon and the pin will automatically populate for you. All you have to do is put it on the screen of your choice.
The second way to put your Etsy products on Pinterest is by creating a new image and uploading it to Pinterest.
How To Use Pinterest For Etsy
You can do this using Canva which is a free design tool. I like to do portraits since the ones posted directly from Etsy are usually horizontal. Most of the pins that do well on Pinterest are static images.
Put interesting words on your pin that will make people want to click. It has to be relevant to your content though. Don’t use a clicker that doesn’t live up to the promise you make on the pin.
If you want amazing templates to use to make your Pinterest images, Carly at Mommy On Purpose has the best Pinterest templates that make it easy to create beautiful pins in minutes and there’s a Facebook group that goes along and products that are SO helpful. This Facebook group is how I keep up with all the changes happening on Pinterest to keep my Pinterest strategy up to date.
I tried really hard to make beautiful pins myself. The pins I create from these templates get WAY more collaboration than the old ones I usually design myself. And my Pinterest account has grown by 3,000 followers since using these products.
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Once you’ve created an image, you need to upload it to Pinterest. To do this, go to the top left corner of your screen where it says “Create” and select “Create Pin” or right under your profile picture there is a Create Pin button.
Add alt text. What you want to do in this space is to express your image. I recommend using keywords here and there if possible.
Put in your Etsy link. Go to the product in the Etsy shop and copy the URL (web address). Paste it into the URL field for your pin on Pinterest.
Select a screen to paste to. If you don’t have a board, you need to create one. You’ll see this option in the drop-down menu next to the Print button.
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When you create your pin in Pinterest, you must add your title and description, but this gives you the opportunity to submit new entries that are not in your Etsy listing.
To find keywords for your Pinterest pin title and description, go to the search bar on Pinterest and type in a keyword for your content.
After you type that word you will see suggestions in the drop down menu. If these are used you can add those words to your title or description.
Then enter the letters using your original word. So type your keyword, then a space then the letter A and see what keywords show up in the drop down menu. Do the same with the letter b, c, d and so on.
How To Pin Etsy Items On Pinterest
I recommend writing down your keyword ideas or putting them in a Google document so you can refer back to them when you’re writing your pin description.
Once you have all your words, write descriptions using as many of them as you can while still making sense. People are going to read these descriptions so you want them to make sense to a person. Don’t just stuff words.
Tips To Promote Your Etsy Shop On Pinterest You can link your products more than once on Pinterest.
I recommend making new pins for your products about once a month. You need to use a new image and description every time you add a new pin to Pinterest if you want to get maximum views and engagement.
Starting An Etsy Shop Checklist Pdf {free Printable}
Pinterest loves new content. If you keep posting the same product over and over again they will think your account is fake and block you or close your account. Wait a few weeks between mixing the same product again.
Also, Pinterest loves fresh content. This old image will often lead to low views and low engagement and will not lead to more sales in your store. New photos and pins get seen by more people and get more sales.
This used to be the way to get on Pinterest, but that’s not the case. Pinterest doesn’t like when you keep repinning your pins over and over to different boards. This is a sure way to get an account marked as spam.
Instead, make a new pin for each board you want to post your Etsy products to and make sure to leave at least two weeks between pinning that product.
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Not only can you make pins for individual products, but you can post parts of your shop as well. Go to one of the sections in your store and copy the URL above and add it to the URL section in your pin.
You can also make pins that have a link to your Etsy shop instead of a single listing or section. This will allow customers to see all of your items in your store instead of just one product.
If you do this, it’s better to make your collection on pins instead of just one product. That way it won’t trick anyone into thinking they’re going to a specific item and then try to find it in your store.
Your pins will probably get some traffic after you post them, but it can take anywhere from 4 weeks to 9 months to get listed on Pinterest and to really take off and bring a lot of traffic to your Etsy shop.
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You’ll have to be patient with this Pinterest marketing strategy for your Etsy shop, but once it’s up and running it’ll be worth the wait.
I hope you now see how easy it is to promote your Etsy shop on Pinterest and are ready to get started with your Pinterest marketing plan.
The results I’ve seen from promoting my Etsy shop on Pinterest have been amazing, but it took a while for it to take off. I dedicated myself to posting one pin on Pinterest every day and now about 25% of my Etsy traffic comes from Pinterest.
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