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I’ve seen my fair share of failed businesses with amazing products and services that weren’t commercially successful.
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The only trouble – I don’t know how to market my stuff and get clients! Starting an online business is only part of the process, you still need to do the marketing.
If I had this guide, my life would be so much easier because I would know exactly which online marketing strategies to use.
1. Optimize your content for SEO: If you write content on your blog, you definitely want to optimize your content for keywords. This will bring you a lot of search traffic. Need some SEO blogging tips?
2. Create an attractive website: A beautiful website can help you create a brand that stands out and makes a great + professional first impression. If you need a website and haven’t built the website of your dreams yet, check out Your Stunning Website, my custom made website kit for you, with premium Divi themes at a fraction of the price small portion.
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3. Create a social media profile: Today, even your grandmother scours social media to see if a business is legit. Not to mention, social media networks are great places to market your business.
4. Build an email list: Building your email list is important. seriously. do it. If you need convincing/help, here are some related posts:
5. Connect your personal Facebook profile to your Facebook business page: This does several things. Your personal contacts will see your business and possibly give you a referral. Also, when you connect with other Facebook business pages or Facebook groups, they will naturally go to your profile, trying to learn more about your business. You can do this by adding your Facebook business page as your current workplace and setting its privacy to public.
6. Go on Facebook Live / Periscope / other live streaming tools: In today’s noisy internet world, going LIVE will cut out all the noise and let you quickly interact with your audience. That’s what you want, right?
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7. Host a webinar: A webinar is a great way to warm up cold traffic and bring your products and services to market. (Sideplug: My webinar “3 Key Strategies to Grow Your Blog Traffic and Email List” is exactly what you’ll love!)
8. Host a viral giveaway: Not just any giveaway — your giveaway should have a viral component. Give more points to those who share the giveaway. If your prize is really valuable, your business could go bankrupt
9. Seek referrals from former clients: People will always trust their family and friends more than any ad they see. This is a free and fast way to get more clients. The question is: can you do it? 😉
10. Post a recorded video about your product: In a few minutes, you will be able to tell new people 1) what you do 2) how you can help them 3) and why they should buy. Use video as marketing material – as an advertisement to reach your audience on your social media profiles.
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11. Create an infographic and share it: Well-designed infographics are highly sought after. Create beautiful infographics, pin them to Pinterest, and share them across multiple online communities. An infographic has a good chance of going viral.
12. Join Facebook/Linkedin groups: How well this works depends on your industry. Joining groups with lots of ideal customers will help you understand the problems your potential customers are facing. You can also directly interact with and promote your business to members.
13. Share on the Google+ community: Google+ may be more or less dead, but the Google+ community is still very much alive. Depending on your niche, this may or may not be right for you. A Google+ community works like a Facebook group—your ideal client might be there.
14. Get on Twitter and start chatting with people: Use the search bar to search for tweets with relevant keywords related to your work. Click Reply. boom.
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15. Form joint ventures with others in your field: ideally these are non-competitors – you can share your audience and grow together. For example, you can pitch someone with a larger audience to host a joint webinar with you, and then you can offer one of your great freebies on the joint venture webinar.
16. Join someone’s program and become their star student: They will have an incentive to spread the word and mention you because it puts them and their product in good shape.
17. Don’t hesitate to praise your competitors (or anyone): If you’ve tried a technique someone taught you and succeeded, be sure to let them know. You might be on the list!
18. Be a guest teacher in someone else’s course: This showcases your expertise and positions yourself as a leader in your field. You can also introduce your products/services as an upsell to those provided by the guest teacher. For example, if you’re a lawyer, you can teach people how to protect their legal assets…then sell them template contracts or consulting.
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19. Install social sharing plugins on your website: Let people share your content. Most of the time, people don’t share because they don’t think you need a little part of them. Make it clear that your business lives on these shares and claim them. Some free options are Sumome or Shareaholic, but I personally use and like Social Warfare because it’s very lightweight. If you’re looking for a solid social sharing plugin, I highly recommend Social Warfare 🙂
20. Create freebies and repeatedly ask people to share: If you create something good, people will naturally want to pay back by sharing your creations with the world. Focus on creating stunning lead magnets.
21. Run a free challenge: Create an actionable challenge (eg: like my free 7-day blog startup challenge) to engage your audience, and you can even sell them a product later.
22. Offer people free class spots/free calls with you: Most people are afraid of giving something away for free because they fear it will “demean” their brand. Let me ask you this – would you rather be invisible or would you rather help someone and have them rave about you? When you’re just starting out and can’t get anyone to pay you yet *yet*, I find it’s wise to offer free sessions, get people to results, have tons of testimonials to prove you know your stuff. They will naturally refer you to new clients, and you can now show referrals to potential clients. The only cost? Your time, or the cost price of your product.
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23. Use holidays to boost sales: People are in the mood to buy, which gives them a natural deadline to buy!
24. Get into directories like Yelp and Google Places: This is a must if you are an offline business looking to market your business online.
25. Paid Social Media Traffic: Don’t have the patience to wait for organic traffic or word of mouth to keep coming in? The fastest and most effective way to market your business is through paid traffic. If your positioning and product are right, you could be building and running a profitable business tomorrow. There are many different ways to do this on social media: Facebook Ads, Twitter Ads, Promoted Pins, etc.
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26. Other Paid Advertising: Besides social media, there are other ways to get paid traffic. Some examples: Google Adsense, banner ads, etc.
27. Create Your Own Affiliate Program: This is a great way to get more clients – get
28. Guest Posts on Large Sites: Guest posts on large sites, it allows you to reach a larger audience of other people. Also, guest posts have a relatively long shelf life. You will keep gaining subscribers from guest posts for as long as the post is alive.
30. Create a content feed, email these influencers and they will share it with their audience. (Check out my: 101 Tips From Top Experts on How to Start a Successful Blog)
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31. Whenever you do something new, throw a big launch event: This creates hype, draws attention to you, and puts you on the radar of potential clients.
32. Republish your content on Medium: Medium is a great platform for sharing ideas, where you can republish your posts to get more attention after publishing your content on your website.
33. Use Wisestamp and update your email signature: Whenever you send or reply to an email, Wisestamp is like a walking billboard for your business.
34. Be friendly with people
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