How To Make Business Continuity Plan – As Benjamin Franklin once aptly put it, “By not preparing, you are preparing to fail.” The COVID-19 pandemic has devastated the global economy in ways not seen since the recession in 2008. It seems ridiculous, but even this time, many companies are completely unprepared in all departments, from operations to public relations.

24% of companies recently surveyed by Continuity Central admitted that they have only just begun to design their contingency operations plans. To make things even more worrying, 27% of businesses not only have a basic business continuity plan, but don’t even make an effort to develop one. Potentially more than half of the market without contingency plans.

How To Make Business Continuity Plan

How To Make Business Continuity Plan

Whether you’re a “mom and dad” shop or a multinational conglomerate, COVID-19 has made it clearer than ever that you need to have a well-developed plan to ensure your business survives the crisis. Not only that, it’s also crucial to have a strategy to effectively communicate your plans and actions to your customers and partners.

Business Continuity Plan Project

Social media offers a multifunctional and useful channel for communication. Especially in today’s increasingly interconnected world, the clever application of social media in your business continuity plan can make or break a business. But how does social media fit into a business continuity plan? And why does social media have the potential to be your savior? Before answering these questions, it’s helpful to understand exactly what a business continuity plan is.

A business continuity plan (BCP) is an outline of your business strategies to ensure continued productivity, minimal damage, and rapid recovery during a national disaster or emergency. BCPs are designed to identify your organization’s vulnerabilities and weaknesses and the critical infrastructure needed to keep operations running.

What is an emergency or disaster? You might think these are limited to wars and epidemics, but cybersecurity attacks, deliberate sabotage, and utility failures, among others, are just as dangerous (and therefore considered emergencies).

In these potentially catastrophic situations, every second of downtime can be extremely costly to your company. Each situation will require its own plan to come into effect to weather the storm of uncertainty, so don’t make a plan for just one situation or all situations. Ideally, you need organized and well-developed plans that take into account the unique limitations of each contingency and its impact on your business.

Make Employee Engagement The Driver Of Your Business Continuity Plan

There are three main aspects that every BCP should have – potential threats and methods of countering these threats, processes and most importantly who is responsible for each. Every process and the people involved should be well documented and organized so they can be easily shared and each section is clearly marked. There’s an 8-step process to developing your business continuity plan, and while it may sound grueling, it’s well worth the time to get it right.

After working with your teams to create your business continuity plan, you can’t neglect one of the most important parts of it: communicating business continuity to customers and investors. Communication channels are paramount, and the emergence and expansion of social media’s global reach has made the solution a little simpler than in the past.

At its core, social media is an interaction. It is your channel to personally connect with your potential and current customers, employees and business partners. A place to let as many of their fears be heard and soothed as possible. Because social media is where everyone is in 2020.

How To Make Business Continuity Plan

Social media activities in a crisis are often divided into three main services – ongoing activities such as customer service, crisis communication, and lead generation. Each deserves its own section in your business continuity plan.

Covid 19 Business Continuity Plan: Five Ways To Reshape

Crises can cause a complete paradigm shift in terms of what is possible and what is not in terms of providing customer service. In times like these, social media can offer a relatively inexpensive and simple way of providing minimal service.

One of the simplest ways to do this is with a chatbot. This robot can be implemented on your company’s website, Facebook, and other sites that allow the creation of an account or robot designed to provide customer support. Scripting frequently asked questions and routing requests to the right teams and employees can save a great deal of time and resources for everyone involved.

Beyond providing support, social media has an even more critical role in running your BCP during a crisis. This is the channel for communicating your continuity plan to customers, partners, investors and employees. Your company’s communicators don’t need to be thoroughly familiar with BCP to be an effective source of information.

They need to be familiar enough with the plan to get the basics out of every interested eye they can get. For this to happen, it is important that you establish clear instructions and fast communication channels to ensure that messages are delivered accurately and with as little confusion as possible.

How To Create Or Revise A Business Continuity Plan [checklist]

The whole world may have been stuck at home for about two months, but that doesn’t mean things have come to a standstill. For many industries, the situation is the opposite. With more people in their homes, consumption has shifted almost entirely to digital channels. People still shop on their cell phones and businesses still make deals over video calls.

One of the resources in your social media management tool belt is your social listening strategy. Without it, it would be impossible to get the exact layout of the land in terms of social reach and brand perception. Data and sentiment gathered from social media can provide a kind of litmus test to distinguish which direction the famous wind is blowing.

There’s no doubt that protecting your social media channels and engaging with your audience during a crisis is paramount. But how can a social media strategy be planned for the worst?

How To Make Business Continuity Plan

A social media business continuity plan has three focuses: operations, internal communications, and your brand’s messages and content.

What Is Business Continuity?

As with all other aspects of your business, social media operations during a crisis are different from normal operations. Your business continuity plan needs to take this into account. For example, what if your Facebook page suddenly becomes the focus of customer service? What do you do if you suddenly don’t have access to your in-house graphics team?

Your social media business continuity plan should detail all the processes and tools you need to maintain uninterrupted operations. This includes training your teams, acquiring the necessary tools, and establishing relationships with 3rd party service providers who can assist in a distress. It works both ways.

Some social media content production tasks may need to change hands. Activities that you may have outsourced to 3rd party providers may be carried out by employees and vice versa. Graphics work, editing, publishing and even data analysis for your advertising campaigns.

Walls speakā€¦ This adage is even more true when there are no walls and only emails and chat groups that connect employees. In any crisis, getting the message across to the world must be fast, clear and efficient.

Design Studio Wellington

One of the most damaging things you can do to your company during a crisis is to be unprepared for how to communicate your business continuity plan on social media. What’s more, your customers and investors are unaware that every second they’re in the dark, the stock price will drop a few cents more. These will start to add up very quickly.

It is paramount that everyone knows their role and clearly understands the flow of information. Additionally, having a unified platform for internal communication, preferably saving endless email chains, can be a huge plus and minimize confusion.

Whether you’re in the midst of a global apocalypse or a devastating cyberattack scandal, your normal daily social media routine is about to turn sixties. You should be prepared to ignore all previous assumptions and goals and reevaluate everything about your brand.

How To Make Business Continuity Plan

The content you create needs to reflect the time, but you need to find a way to continue to attract your followers on social media. This is not an easy balancing trick to implement and requires high agility and speed. Having to change your message and content immediately requires short turnaround times for copy and content production.

Pentingnya Menerapkan Business Continuity Plan Dan Disaster Recovery Plan Pada Bisnis Anda

COVID-19 has provided numerous examples of creative social media messaging and content. Among them is Vodafone Espana, which on Twitter offers its followers a simple yet elegant guide to instructing on cell phone hygiene.

During Singapore’s ‘circuit breaker’ period to contain the spread of COVID-19, #ChangiAirport and #JewelChangiAirport will remain open for food and beverage takeaways and shopping of essential items. Please see for a list of retail and dining venues that will be operating during this period. Rest assured that advanced cleaning measures are in place throughout Changi and Jewel, but practice the safe distance. #StaySafe #ShopEatChangi A post shared by Singapore Changi Airport (SIN) (@changiairport) on Apr 7, 2020 at 9:17pm PDT

Desperate times require calculation

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