How To Get Into Advertising – Come in and take a look at the hilarious steps at the Agency that will leave you yearning for more. If the antics don’t go crazy, the fight for ideas, money and sometimes, just to survive, then it’s a race to the top. It’s an unfair journey that takes you from the first few days to the crazy days and nights, the schedules that follow you; all with a healthy dose of good humour, good friendship and good drink. O glorious sight of the world of Advertising, the perils of librarians and perpetual search for the best without the need to be intoxicated with the power that comes with it. A good story for the creatively inclined.
Sam Kihanya has made his way from an intern to a creative creator of good reputation. His journey through the marketing agency was marked with user engagements, surprising U-turns and hilarious anecdotes that can only be described as: Good Lord! What a way to live life! In his spare time, he gets to crack briefs, beat clients, beat crazy deadlines and try – yes try (try) – to make his wife happy.
How To Get Into Advertising
Hilarious! The writer has a great sense of humor. Read it in one day, it is very difficult to start reading it once. Good read, can’t wait for chapter 2
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This book is a representation of the truth about life. It will happen according to the will of life. That our lives do not need permission to happen. We are called to look deep inside and turn what life is doing to us into something. As we are all born talented.
This felt like everything from my agency life! just replace the creative brief with media releases, snide quotes from clients who want to be owned media houses to some nondescript stories 😉 Thank you for the memories and make sure to read them when they are released.
This was a well thought out and well thought out book. Both Interesting & Vital Lessons in Advertising are dispensed in creative anecdotes that are laugh out loud funny. Hopefully he will be the first author of many books.
The book is a real attention-grabber and very insightful as it is short. As they say good things come in small packages!!!! 🙂 I loved the summaries at the end of each chapter. A very salty book, it provides evidence of life, put God first!!! If you’ve tried your hand at digital marketing or running your own business, then you’ve probably found an interest in advertising.
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You will find many advertisers who came from other marketing strategies, or students who were thinking of going into advertising for their careers, even though they were learning the business.
So if you want to move on to a career in the advertising industry, I have some advice for you. This advice is based on my own research, my digital marketing experiences, and from speaking to my networks in the advertising industry.
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Advertising is the very element that involves promoting a product, service, or brand. As a result, having a career in advertising can mean entry into very different sectors.
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Some examples of jobs in the advertising industry include social media coordinator, webmaster, balancer, and market researcher. Both of these are also in great demand.
For example, 82% of marketers use content marketing, which requires content creators to work with librarians and researchers to identify what kind of audience the content wants.
There are tons of different careers you can end up taking – so my first tip is to decide what kind of career you want in the advertising industry.
Are you a writer or a designer? Counselor or researcher? You can only find the answer.
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A great way to lay the foundation for your future career is to study first and what you can earn in that field. According to Zippia, 77% of sales managers have a bachelor’s degree while 10% have an associate’s degree and 7% have masters.
Yes, statistically speaking, it will help you find and arrange a degree in an advertising role – but it’s more than just that.
Learning about advertising at a higher level of education allows you to learn about advertising strategies and techniques, develop important skills that are useful for your future career, and focus on topics and skills more relevant to your desired role.
For example, if you want to be a graphic designer, taking a graphic designer course will help you have more of an idea of the skills you need to work with and designs you can try.
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A degree in marketing and communications also helps creative, analytical, and managerial people develop the skills needed by advertisers to thrive in their new roles.
So, even if you don’t have a degree in advertising, having a degree in a related field is a great way to ensure that you have the basic skills necessary for a successful advertising career.
I started with a BA in Economics and Marketing and with this degree it really helped me find my feet as I started my career.
Of course, I still had a lot to learn along the way, which takes me to the next step.
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You can only learn so much in the audience and I think a lot of marketing itself (see also, ‘How to learn Digital Marketing at Home & for free’) agree with me when I say that we have learned a lot. great lessons through experience.
For example, when I started as a digital marketer, I started by creating websites, but those websites were not very successful.
It was only in my further research that I learned about SEO and other digital marketing techniques, and then applying them helped me to see their impact.
Volunteer with an agency, get someone to shadow someone in the field you want to move into – do whatever you can to get some experience behind you and see what’s needed today as in your desired advertising career.
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Not only would you know it’s not for you, but you could also learn great skills and wisdom along the way.
If you want to be a librarian or graphic designer, then it’s a good idea to create a portfolio of your work.
This way, when you apply for positions or pitch to clients, you have some samples of your work ready for them to look at and evaluate.
Make sure you include the best work that reflects your personality as a person and meets your professional standards.
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If the advertising role you want is not exactly one that you need to be a librarian, then I still recommend that you create projects that help
you and show the work and results of that.
This is where you can have some experience available, because you have created connections with organizations, businesses, and others in the same field as you.
Networking can have a huge impact on how you find a new job, advance your career, and even find potential clients.
70% of jobs are never publicly advertised, and this statistic is usually believed for two reasons – the business hires internally, or the role is already filled by someone else who is connected to the network.
How To Get Into Advertising
According to this study from LinkedIn, 70% of professional employees were hired while having a connection with the company.
The same report also shows that 80% of working professionals also consider networking to be important for the success of their career – which shows that networking can have a big impact on yours.
Networking in the advertising (and marketing) industry can be tricky because many businesses do their work online – but you can still attend in-person and online events and start making connections, social media, and platforms like LinkedIn where you can reach out.
Don’t lose touch with your college buddies who work in the same field – these connections become important to you one day.
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It helps to go freelance and make connections with a ton of companies that will become familiar with your work.
As I said earlier, volunteering your services and starting an internship can introduce your name to marketing treatments and businesses.
It’s super disruptive to the advertising industry as the job is based on other industries.
You’ll hear the same advice over and over again, absolutely, try, build a portfolio, and network with companies and clients.
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The most important thing, I think, is that you develop the right skills and gather as much knowledge as possible for your work.
If you want to be a librarian, write. If you want to go into market research, study for a degree in market research.
Even if you start without real experience and without connections, your skills and quality
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