How To Get Brand Deals On Instagram – It’s no surprise that you want to become a paid Instagram influencer — heck, the average price for a sponsored post on Instagram is $300, and if you’re more successful, like yogi Rachel Brathen, you can earn $25,000 per post. But the idea of sponsoring your posts may sound ridiculous to you. You don’t post pictures of skydiving in Australia, you post pictures of your brunch. However, you may be more marketable than you think. Instagram has become an insanely popular channel for brands to promote their products. In fact, Influencer Central found that consumers consider Instagram the sixth most effective way to influence their purchasing decisions. With Instagram’s popularity, you may feel like the platform is already too crowded for you to stand out. But here’s the thing – brands are quickly realizing the power of regular people to promote their products. Micro-influencers, or people with small followings compared to the big players, see the most engagement from their audience. Think about it this way: When I’m buying a product, I’m going to trust my best friend’s advice over Kim Kardashian’s. I trust my best friend, we share similar interests and I know she is genuine with her advice (no offense Kim…). It’s the same concept for micro-influencers – with the right strategy, your audience will start to see you as one of their real friends. The more they trust your advice when making a purchase decision, the more likely they are to patronize you. Here we show you everything you need to do to get sponsored on Instagram even if you currently have zero followers. To get started, continue reading or click on the links below to go to a specific section of this article. How to Get Sponsored on Instagram What is a sponsored post on Instagram? Using hashtags #ad and #spon How to get sponsored on Instagram Define your brand. Know your audience. Post consistently. Use hashtags and geotags. Tag brands in your posts. Include contact information in your resume. Pitch paid sponsorship. Know your worth. 1. Define your brand. You will see the best engagement if you are able to define your niche. Do you want to post content related to food and health or focus on fashion? Whatever the case, it’s important to create your brand. Aside from the type of content you post, branding has a lot to do with your overall aesthetic. How do you want to style your posts? What is your news? To further solidify your brand, you might consider creating a cohesive resource theme (use these resources for inspiration). Specificity is key. A good influencer’s posts are distinguishable and unique – as a user scrolls through their feed, they’ll be able to pause and recognize each time they see a post from that influencer. As he continues to see similar content, he will trust the brand as an expert in the field. If the influencer suddenly and randomly changes course, the user may no longer understand or trust the content. Additionally, you may want to connect your Instagram brand with your online presence. Creating a website with a similar aesthetic and messaging is a good way to do this – the more you unify your social media accounts, the easier it will be for brands to differentiate how you can help them. 2. Know your audience. In order to convince a brand to work with you, it is important to know your audience. It’s a win-win for you too – if you understand your audience, you can correctly determine which brands will see the most success when they use you as a sponsor. Start by gathering the basics – what is the gender, age and geography of your core demographic? Which of your posts do they like the most? What time of day do they respond best to content and what can you learn from that? The demographic information you collect will help you create partnerships with brands. Brands want to know who they can reach if they work with you. Saying, “You’ll reach 30-something working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content” is definitely more powerful than saying, “You’ll reach women.” 3. Post consistently. CoSchedule compiled research from 14 studies to determine how often you should be posting to social media sites. On Instagram, they found that you should post at least once a day, but you can post up to three times a day. CoSchedule also found that 8am to 9am and 2am are the best times to post. If you want to increase your number of fans, it is important that you post at least once a day. Instagram’s algorithm favors new and fresh content, and you don’t want your audience to unfollow you or forget you because of a lack of consistency. However, you will need to figure out what will work best for you and your audience. Maybe your audience feels bombarded when you post three times a day, or maybe they prefer it. Perhaps your audience is most interested in your posts at noon. It will take some trial and error as well as Instagram metrics tools to find out. Featured Instagram Resources for Business Tips + Templates Fill out the form to access your kit. 4. Use hashtags and geotags. Hashtags make your content easier to discover, so they’re essential to growing your following. You can use up to 30 hashtags per post, but TrackMaven has found that nine is the optimal number to increase engagement. You’ll want to use hashtags as relevant to your content as possible. You’ll also need to check that the hashtags you’re using aren’t broken or banned (check out this list of banned hashtags if you’re not sure). It is important that you choose hashtags that are not too broad. For example, #Healthyliving has over 20,000,000 posts, while #healthylivingtips only has 13,000. The less competition, the easier your content will be discovered. By looking at the hashtag page, you can also get a deeper idea of what types of content your post will be up against. #Healthylivingtips can typically include posts with food recipes while your post is about cycling – this might discourage you from using this hashtag. Geotags are just as important, but for a different reason. Geotags can help people find you if they’re interested in a specific location. This will help you gain more followers and also help you reach brands that are interested in reaching a certain demographic. For example, maybe a boutique sees you frequently posting fashion tips from the California area and is trying to reach people in that region – it’s a win, win. 5. Tag your posts. Okay, now you’re officially ready to start approaching brands. You’ve defined your brand and audience and created some quality and authentic posts. By now you should have a pretty good idea of what types of businesses would benefit from partnering with you. It is important to start small. If you’re interested in skin care, don’t head straight to Estee Lauder—instead, try tagging small skin care startups you’ve already seen on Instagram. Let’s look at an example — @Tzibirita, a travel influencer, posted this picture of herself wearing a Paul Hewitt watch. The image is high quality and fits her brand and she tags @paul_hewitt in the description. Even if you are not paid by Paul Hewitt, you can still post the same type of content and tag their brand in the post. Ideally, it will at least put you on their radar. Start with small tags and mark them in the description. Engage your audience by answering comments like “Where can I get it?” or “How much?” and the brand will soon see that you have proven yourself as a suitable sales partner. 6. Include contact information on your resume. Think of your resume as a chance to let brands know you’re interested in becoming an influencer. Include an email or website so they can contact you and include a press kit if possible. For example, @tzibirita doesn’t waste her bio space. He includes his email and website and even adds a title – “content creator”. Brands will have no doubt that it is open to trade with them. In addition, you should use the website or as an opportunity to expand your brand and demonstrate your versatility. Consider adding a press page to your website so brands can check out your services. Once you start sponsoring brands, you can add them to this page so brands can see that you have influencer experience. 7. Introduce paid sponsorship. There is nothing wrong with reaching out to brands and offering your services. With the right flair, you might be able to land a few gigs without waiting for labels to find you. Look for brands that are clearly investing time and money into their Instagram presence. You can start by researching what similar influencers in your industry are already sponsoring. Remember, it’s okay to start
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