How To Do Free Advertising On Google – When you hear the word advertising, paid methods most likely come to mind. Pay per click ads, affiliate marketing, hiring an SEO professional and so on. You might be surprised to hear that not all methods of advertising cost money – not even on Google. In this post, I’ll cover 20 ways you can get free advertising on Google and elsewhere, both online and off.
First we’ll look at free ways to get exposure on Google, then on social media, then we’ll finish with additional free tactics that can help you get exposure both online and off.
How To Do Free Advertising On Google
With more than 3.5 billion searches per day, Google is a hotspot for consumers. And with its location-specific and rich results, it’s ingrained in our everyday lives as a go-to tool for, well, everything – getting the weather, buying tickets, finding products, checking services, answering quick questions, seeing if a local the shop is open and the list goes on. In this section, we’ll cover some strategies your local business can implement to gain access to this high-traffic search engine for free.
What Is Google Ad Grants: $10,000 Of Free Advertising From Google
Perhaps the best form of free advertising on Google is useful content. Regularly publish blog posts and website pages that answer the common questions your ideal customers are searching for, and use SEO best practices to help your pages rank higher in search results. These pages will help your company get in front of people who don’t yet know about your business. The more times you provide them with the information they need, the more they will trust you and the more more likely to choose you when they need a product or service.
If your business offers a popular or unique feature, it’s worth writing about! In the example below, when you Google “patio seating near me”, restaurants whose reviews mention patio seating appear first.
You can use this free advertising tactic for other features of your business, such as a heated patio, same-day service, or urgent repairs. Learn how to collect more Google reviews here.
Another way you can get your business exposure for free on Google is by listing popular amenities in your Google My Business description. You’ll see in the example below that South Street Diner comes up first on Google for “all day breakfast near me”. It is probably no accident that their description contains the term “non-stop”.
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In addition to listing your business on Google, mentioning your specific features on your website can also get you free first page advertising on Google. In the example below, Miss Ricky’s appears first in the results for “All day breakfast in downtown Chicago” simply because their website mentions all day breakfast:
Local SEO is your tried and true path to free Google advertising. By placing location-based keywords in the right places on your website, you can appear first in the organic results for searches that include your product or service plus your location.
In the example below, ABA Appliance Repair, Inc. appears first in the local results pack (under the Sears sponsored listing) and their site comes in second in the organic results under a Yelp showcase page. Clearly their site is optimized to appear for “relevant search term + austin tx”.
Besides Google My Business, there are many directories that appear on Google. In fact, directories like Yelp and Trip Advisor that have been around for a while are trusted by Google and their pages often appear on the first page of Google.
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For example, if you search for “best tailors in Portsmouth nh”, you will see that the first two organic results are Yelp pages listing the top 10 tailors in Portsmouth. The meta descriptions for those pages mention Erana, Terri’s Tailor Shop, Mr. Carl’s Custom Tailoring, Finesse Cleaners & Tailoring and All Stitched Up. All five of these businesses got free Google advertising simply by having strong Yelp records.
Other examples of free local and niche directories that can help you appear on Google include Trip Advisor, Angie’s List, HomeAdvisor, and Yellowpages.
What have you learned from your internal data over the past quarter, year or more? Did you gain valuable insights into sales, marketing, finance or human resources? If so, share what you found with the intention of helping others. By doing so, you will gain the trust of your readers.
Have you written an opinion piece or article on thought leadership? An industry specific informative post? Does he have a punch? If so, it pays to link to a high-authority site with a large audience. Make sure you choose a credible, well-known site in your industry that already has significant exposure on Google.
How To Get Free Google Reviews For Your Business?
In the example below, Jason Brooks, founder of Linkology UK, wrote a guest post for the WordStream blog about link building strategies, which is located on Google. When you click on the article, you can learn (at the end) about UK Linkology’s company and even visit the site in the post. As you can see, guest blogging is a great way to get free Google advertising through other sites that Google trusts.
There’s no better way to advertise on Google for free than with an optimized Google My Business listing. In fact, on average, full Google My Business listings get 7x more clicks and are 50% more likely to lead to a purchase than empty listings.
As you can see in the example below, Red Lantern’s Knowledge Panel listing (which is pulled from Google My Business) provides a wealth of information that encourages potential customers to opt-in.
They have all contact information listed, over 450 reviews, a compelling description, the ability to book a table, answers in the Q&A section, events listed and are synced with other online ordering platforms. Prospective customers can also view photos of the restaurant’s interior and exterior. You’ll also notice that their website, Yelp profile page, OpenTable page, and TripAdvisor pages are visible on Google:
Clever Ways To Get Free Advertising On Google & Beyond
If you offer a service where you can offer free consultations, tests, courses or assessments, try it for free exposure on Google. Create clear calls-to-action on your website and create a dedicated landing page aimed at “free consultation” (or whatever free service you provide). This will help your page rank on Google for people looking for free consultations in their area. For example, these companies appear first on Google for “free blinds consultation dallas tx:”
Google isn’t the only place you should be looking for free ways to get exposure. Don’t forget the social networks out there! And also use traditional marketing strategies. Here are some ways to get free advertising for your business in your community, both online and off.
Social media platforms are free. Use Facebook to promote your informative blog posts and encourage questions and answers in the comments. Use Instagram to provide short instructions and showcase your products and services. Use LinkedIn to publish thought leadership pieces and connect with other companies. You will get free exposure to the right audience while driving traffic to your website and building your credibility.
Use forums and groups on Facebook, LinkedIn and niche sites to your advantage. You don’t have to hard sell or constantly talk about your business (in fact, don’t). Simply participate in relevant conversations and offer your knowledge for free. Becoming a
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A collaboration with a respected influencer in your industry can get you free exposure to a highly relevant audience. Have them try your product or service and review it on their website, blog or social media. Or ask to publish a guest post on their blog. These opportunities cost nothing more than your time, and in addition to giving you free publicity, they help you build your network.
Social media contests and giveaways generate excitement. They get people talking…or, you might say, tagging. People often tag friends and family who share the same interests. This could be a great way to get free business promotion. You could even ask your followers to tag someone else to qualify for the prize.
Encouraging the submission of user-generated content is actually like getting double advertising, as this type of content usually results in not only a lot of tagging, but also a lot of sharing, which further increases your business’s reach .Your followers will most likely share the content you send to their accounts. Therefore, you also reach their audience. Plus, your followers can repost the user-generated content you share to your accounts. That’s a lot of free advertising!
Do you have a community center or similar facility in your immediate area? If so, use the available bulletin boards. Hang attractive posters and flyers that increase awareness of your business. Dozens of people flock to such centers for various events. You have an opportunity to get their attention. To do this, present a message that is highly relevant to the type of people who meet there.
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When you’re working to make a positive impact on your community, free advertising is
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