How To Create A Linkedin Ad Campaign – LinkedIn Brings Dynamic Ads to Campaign Manager Platform Advertisers can create and manage Dynamic Ad campaigns and track their performance using LinkedIn’s ad management tool .
After launching its newly updated Campaign Manager platform in July, LinkedIn is bringing its Dynamic Ad product to its newly updated ad management tool.
How To Create A Linkedin Ad Campaign
Businesses that actively advertise on LinkedIn can create, manage, and monitor campaigns using the Campaign Manager platform.
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LinkedIn’s Dynamic Ads run on the desktop feed of professional networking sites and are tailored to viewers using publicly available information from LinkedIn user profiles.
“The creative is personalized with each member’s profile information, such as their photo, name, company, job title and more,” said Ayusman Sarangi, Product Manager at on LinkedIn. “You can add macros – mapping tools – for more specialized capabilities.”
Dynamic Ads also come with built-in templates and automatic translation capabilities. According to Sarangi, LinkedIn’s Dynamic ads delivered twice the click-through rate of traditional display ads.
Now, with the added ability to A/B test and track campaign results using Campaign Manager, LinkedIn advertisers will be able to better understand how their Dynamic Ads in the professional network sector.
Of The Best Linkedin Ads Examples
The opinions of this article are those of the guest author and not necessarily . Staff writers are listed here.
Amy Gesenhues is a contributing editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and Today. From 2009 to 2012, he was an award-winning syndicated reporter for daily newspapers from New York to Texas. With over a decade of marketing management experience, he has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. . Read more of Amy’s post.
Yes, LinkedIn ads are very expensive compared to Facebook & Instagram but a narrow audience based on their job base, industry, education and other characteristics allows brands to reach people from specific industries. what it aims for and is worth the investment. .
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Just try and if you can target the right audience at the right time with the right message, you will surely see results.
So, if you haven’t tried LinkedIn ads but want to use them for your business, it’s not too late. In fact, you are in the right place to start off on the right foot.
In this blog, I’ll take you through 8 simple steps to create an effective and responsive LinkedIn campaign for your business.
Like other social media marketing platforms, you must create an ad account on LinkedIn to organize and analyze all your campaigns without affecting the content of the company page.
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To create an ad account, open your business page and go to the “Admin Tools” menu in the upper right corner under the “View Member” button.
Now you will be taken to the campaign manager page with the account opening form where you have to name your ad account, select the amount and link it to your business page.
In this step, you must decide what you want your audience to do when the ad appears in their news feed.
According to LinkedIn, “choosing goals helps them to customize the creation of your campaign, provide the best ROI for your stated goals, and show you relevant reports”.
How To Set Up A Linkedin Lead Gen Campaign In 8 Steps
LinkedIn campaign goals are categorized into 3 parts based on the buyer’s journey – Awareness, Consideration & Conversion.
LinkedIn allows you to target your potential customers based on various attributes such as Education, Company, Profession, Skills and more.
LinkedIn lists audience groups based on different audience characteristics. If it’s your first time, you can choose one of the relevant audiences for your campaign.
By selecting your audience, LinkedIn automatically narrows the audience and creates an audience by entering relevant audience characteristics such as job role, group membership, education, skills -do, etc. in each section.
Linkedin Lead Gen Forms
Additionally, you can add more attributes to your target audience to expand your targeting by clicking “Add more attributes (OR)+”.
LinkedIn audience can save you a lot of time because you may have to make little or no changes to the audience characteristics and can move directly to the next step.
However, if your audience is not listed in LinkedIn Audiences, you can target them based on specific audience characteristics & campaign relevance.
The best part is that LinkedIn allows you to narrow down your target audience as much as you can. So, avoid broad goals and narrow your audience to your most important goals.
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After you’ve created your audience, always save it so you can use it again and skip this step in future campaigns.
LinkedIn offers you the following 8 ad formats but only ad formats relevant to your campaign goals will be listed.
Before making a decision on which ad format to choose, you can click on each available format to see “Predicted Results” on the right sidebar.
Analyzing this data can help you choose the best ad format for your campaign budget and goals.
Linkedin Brings Dynamic Ads Into Campaign Manager Platform
Now, you can choose to set a daily budget or a daily & total budget from the drop-down menu.
Setting a campaign budget is very important to ensure that you are in control of your budget spending and do not exceed the pre-defined campaign budget.
After that you have to decide whether to continue the campaign from the start date or plan the start & end dates. If you choose to run the campaign regularly, you must stop the campaign manually.
In this step, you must choose how you want to spend your budget. LinkedIn offers the following 3 types of services –
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1) Automated Bid – This allows LinkedIn to automatically set your campaign bids based on historical campaign data and member profiles.
You can choose this option when you are not sure how much to bid. Also, it is charged by impressions, not by clicks.
2) Enhanced CPC Bid – Gives you control over setting your own bid and only getting paid if someone clicks on your ad.
You can set the maximum bid amount you want to pay per click and you won’t be charged more than that.
How To Set Up A Linkedin Campaign That Performs
However, if there are more advertisers bidding the same amount, the bid will be higher and if your ad is lower than other advertisers, it may not appear in the feed. Your ad is LinkedIn itself.
Therefore, make sure that you consider the bid amount that LinkedIn offers based on the bids of other advertisers.
3) Maximum CPM Bid – With this bid, you will be paid for every 1000 times your ad appears on your LinkedIn feed.
Like CPC bidding, you have to set a bid amount for it too. Also, this option will not be available if you selected the LinkedIn Audience Network option in the setup section.
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Now, deciding the best bid option for your campaign can be difficult depending on the end goal you want to achieve with the campaign.
So, here’s a tip for you – If you want your ad to be seen by the maximum number of people, CPM is the best option, but if you want your audience to take action on your ad like visiting a website page , resource download, form filling etc. you should choose CPC bid type.
Now, LinkedIn Ads lets you measure the actions your audience takes on your website after clicking or viewing your LinkedIn ad by adding conversion tracking to your campaign.
Tracking conversions is an optional step in the campaign setup process, but it can be very helpful to understand how people are getting to your site when they click on your ad.
How To Create A New Linkedin Campaign
But, if you want to use this option, you need to install the LinkedIn Insight Tag on your website. And here’s what you can do – Add the LinkedIn Insight hashtag to your website
If you have installed the Insight Tag on your website, click the button “+Add conversion” and a pop-up window will appear where you must name your conversion, enter your changes and specify the method you want to follow. your conversion.
To understand this better, you can check this guide to set up conversion tracking – How to set up LinkedIn Conversion Tracking
After setting up the conversion control, click on the “Next” button, but before that, make sure that you choose the right target and ad format, because once it’s saved, you can’t change it.
Steps For You To Create Your First Linkedin Ad
Finally, you must add the ad to your campaign
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