How To Advertise Your Etsy Shop On Pinterest – If you’re a small business with a shop on Etsy, one of the best things you can do as part of your marketing strategy is to learn how to use Pinterest for Etsy. Pinterest has become much more than just a place to look at pretty pictures. Over the past few years, Pinterest has been one of the most valuable marketing tools you can see for driving traffic to blogs, websites, and of course, Etsy shops. In this article, we’ll go over why Pinterest is so important for promoting your Etsy shop, key ways to get the most out of this social media platform, and top strategies for why you should be using Pinterest to market your Etsy shop!
There are many ways to promote your Etsy shop, but one of the most effective is through Pinterest.
How To Advertise Your Etsy Shop On Pinterest
Pinterest is a social media platform that allows users to share images and videos that can be linked to websites or blogs. Pinterest is especially useful for promoting Etsy shops because it allows users to browse a variety of products and shops in one place.
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Pinterest is a search engine combined with a social media platform that allows users to share images and videos that can be linked to websites or blogs.
Pinterest is unlike any other social media platform. Pinterest is especially useful for promoting Etsy shops because it allows users to browse a variety of products and shops in one place.
Note: This post may contain affiliate links. This means I can receive a commission at no extra cost to you. I only recommend products that I use and love.
Pinterest is an incredibly powerful marketing tool because it allows you to reach a large number of people with little effort. Pinterest is also unique in that it allows users to save images and videos (“pins”), which means your Etsy shop can be found long after someone first saw it.
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Yes! You can absolutely promote your Etsy shop on Pinterest. In fact, Pinterest can be an incredibly powerful marketing tool for Etsy shops.
– Use high-quality images: Pinterest is all about visuals, so make sure the images you use are clear and eye-catching.
– Use keywords: Pinterest is a search engine, so make sure you include relevant keywords in your descriptions and tags.
– Link back to your Etsy shop: Be sure to include a link back to your Etsy shop on every pin so users can easily find it.
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– Use Pinterest Ads: Pinterest offers many advertising options that will help you reach a larger audience.
Since Pinners can save Pinterest content to their boards to return to later, this means your Etsy shop can be found after someone sees it for the first time. Pinterest is an incredibly powerful marketing tool for Etsy shops, so be sure to use it!
If you’re not using Pinterest to market your Etsy shop, you’re missing out on a valuable opportunity. Pinterest is a unique and powerful platform that will help you reach a larger audience
The first step is to go to Pinterest.com and create an account. Once you’ve created your account, you can start creating pinboards to promote your Etsy listings.
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After creating your account, you can create pins on the Pinterest platform and post them to your boards. Your followers will be able to see your pins, but your reach isn’t limited to just your followers.
Remember, Pinterest is a search engine! This means you’ll increase your reach and audience by putting your Etsy listings on Pinterest. People go to Pinterest for gifts, cards, inspiration, templates, and more.
Not sure how to use Pinterest to increase your Etsy sales? Go to Pinterest and search for any type of product you sell in your Etsy shop. I can almost guarantee that your competitors will be marketing on Pinterest. I’m sure there is a niche for anyone to market their Etsy shop on Pinterest! And if not, that’s even better if you have the opportunity to become a leading brand in your niche on Pinterest!
By now, you understand that Pinterest is a powerful marketing tool for Etsy shops. You also realize that Pinterest is a search engine and people go to Pinterest to find things to buy.
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The next step to using Pinterest to get more Etsy sales is understanding how to use the platform as a search engine. This can be done by optimizing your pins and boards for Pinterest SEO.
There are a few key things to keep in mind when optimizing your pins and boards for Pinterest SEO:
Let’s dive into how to do each of these steps. By the end of this post, you’ll know everything you need to feel confident about promoting your Etsy shop on Pinterest and increasing your sales on Pinterest!
To optimize your Pinterest profile for your Etsy shop, you need to add keywords to your Pinterest name and description. You’ll want to add these keywords to your name and description on your Pinterest profile so that you can be found in Pinterest search.
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Below you can see how I optimized my profile by adding keywords to my name and description on my Pinterest profile.
Yes, you should definitely create a Pinterest account for your Etsy shop on Pinterest. Pinterest Business accounts are free and easy to set up.
A Pinterest Business account gives you access to Pinterest Analytics, which is a fantastic tool to track your Pinterest activity and see if Pinterest is performing well for your Etsy shop.
For detailed instructions on how to create a Pinterest business account for your business, read How to Create a Pinterest Business Account: The Ultimate Guide to a Pinterest Business Profile.
How To Market Your Etsy Shop On Pinterest
You should create your Pinterest account under your business name, especially if you use it to promote your business and Etsy shop. If you’re going to be pinning your Etsy products to your boards, I suggest creating your own Pinterest account under your business name.
You can also create a second account as your personal account in your name if you want to pin and repost things that aren’t specific to your business niche.
If you don’t have a Pinterest account for your Etsy shop, then you need to create one! Creating a Pinterest account is free and easy. You can sign up for a Pinterest account here.
After creating your Pinterest account, be sure to complete your profile by adding a profile picture, description, and website.
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In your profile description, be sure to include relevant keywords for your Etsy shop. Pinterest is a search engine, so you want to make sure you’re entering keywords that people will use to search for your products on Pinterest.
For example, if you sell handmade jewelry on Etsy, some important keywords you’ll want to include in your Pinterest profile description include “handmade jewelry,” “silver jewelry,” and “boho jewelry,” etc.
Your Pinterest profile picture must be your Etsy shop logo. Your Pinterest profile is an extension of your brand, so you want to make sure your Pinterest profile picture matches your other social media accounts and your Etsy shop logo.
If you don’t have a logo for your Etsy shop, I recommend using Canva to create one. Canva is a free online design platform that anyone can use to easily create professional-looking graphics.
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Your Pinterest profile description is where you want to include relevant keywords for your Etsy shop. Pinterest is a search engine, so you want to make sure you’re entering keywords that people will use to search for your products on Pinterest.
For example, if you sell handmade greeting cards on Etsy, some important keywords you’ll want to include in your Pinterest profile description include: “handmade cards,” “cardstock,” “stationery,” etc.
You’ll also want to include a call to action in your Pinterest profile description telling people what you want them to do. For example, you might want to include a call to action like “Visit my Etsy shop for handmade cards” or “Follow me on Pinterest for daily inspiration.”
Be sure to include a link back to your Etsy shop in the website section of your Pinterest profile. This is important because you want to make it as easy as possible for people who find your Etsy shop on Pinterest to be able to click and visit your shop.
How To Promote Your Etsy Shop On Pinterest: How To Sell More Using Pinterest
Now that we’ve covered how to optimize your Pinterest profile for your Etsy shop, let’s get to creating boards!
Pinterest boards are places where you save or “pin” images on Pinterest. You can have as many boards as you want on Pinterest, and you can name them anything you want.
Pinterest boards can be about anything you want. For example, in my Pinterest account I have a board called “Pinterest Pin Canva Templates” where I store all the product images from Pinterest pin templates.
You
How To Promote Your Etsy Shop On Pinterest
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