How Many Followers Needed To Make Money On Tiktok – It’s frustrating to see influencers making thousands of dollars per post on Instagram while we struggle to see the number of followers increase every day. We all want to be next in line for those big sponsorship deals that pay us to travel the world and eat the best food, but it’s hard to know exactly when your account will start making money.
One of the first metrics consumers and brands look at to determine the influence of an account is your follower count, mostly because it’s front and center. Nevertheless, there is no Instagram follower number to make money in 2018 that works for influencers everywhere. In today’s post, I will discuss how to reach your followers and when to monetize them.
How Many Followers Needed To Make Money On Tiktok
That’s the first question anyone trying to make money on Instagram has, but there’s no hard and fast answer. There are many variables that affect the amount of money a user earns on Instagram, such as account location, monetization method, post quality, follower count, and engagement rates.
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One of the most popular ways (if not the most popular) of influencers on Instagram is through sponsored posts. Influencers are responsible for setting their own rates for working with brands, so the income potential is even more variable here.
For example, an account focused on marketing and sponsored posts can start charging $25-$50 per post, and influencer accounts with 30-80k followers can charge hundreds of dollars per post. When influencers reach over 100k followers, they start charging at least $1,000 per post like Sam Ushiro who has 283k followers and gets paid $1,500 per post. Not to mention, celebrities like Kim Kardashian West, who has 107 million followers, can earn upwards of $500,000 per sponsored Instagram post.
Couple influencers with different rates, the number of brands they work with and the number of sponsored posts, and it’s possible to make a full-time living just posting on Instagram!
When brands want to work with influencers, they want to know that their marketing budget is well spent. What brands are really looking at, how well your audience engages, and whether followers count, it means more product awareness and potential sales for them. Brands also look at how your follower count and engagement rate matches up with your niche and the quality of your posts.
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You can have 1,000,000 to 1 million followers to make money from Instagram, the one constant is high engagement rates. There’s no point in posting content on Instagram if your followers aren’t going to see it or engage with it.
Let’s say you had $100 and wanted to make more money with it. You can invest it with someone who has hundreds of thousands of potential buyers, but you’ve seen only about a hundred people pay attention to what they have to say. Your best bet would be to invest that $100 with someone who has a few thousand potential buyers, but they all always pay attention to what they say.
The key to making money on Instagram is not followers. There is a good participation rate. Your engagement rate is the total number of likes and comments on a certain number of posts, divided by the number of posts, divided by followers, multiplied by 100. (If you don’t, there are tons of online tools. math!)
Later, Instagram is a marketing and planning platform, with an engagement rate between 2-3%, and rates between 4-6% are considered high. An engagement rate that breaks double digits is considered “viral.”
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When your engagement rate is high, it tells brands that your followers are hearing what you have to say, and better yet, listen! They will invest their money with you because this, in turn, will lead to your followers buying your products.
Did you know that 7 out of 10 people rely on social media to make a purchase decision and almost half rely on the opinion of influencers. Whether you know it or not, people out there are looking for advice, and yours is one of them! If you are passionate and knowledgeable about a particular niche, you can make money promoting the brands and products you love!
The top paying niches on Instagram are Health/Health/Fitness, Travel, Fashion, Beauty, Business, Wealth/Finance, Luxury, Lifestyle. Users in these niches work with different brands, create different content, and have great success in monetizing their Instagram accounts.
Take Zara for example. A woman of many talents, Zara is a professional violinist and composer based in Nigeria. Now, through Selfie, she sells natural hair resources and digital information products to 105K+ followers on Instagram and 171K+ subscribers on YouTube.
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Some niches are so niche that you don’t have to have a lot of followers to land on sponsored posts, such as “hamburgers” instead of “food” or “skincare” instead of “beauty.”
Many brands work with micro-influencers in these niches to promote their products because they are more engaged and targeted.
Although the definition of a micro-influencer varies from professional to professional, they are generally defined as users with more than 1,000 and less than 100,000,000 followers. This is great news for accounts that are still growing but ready to dive into sponsored posts!
Partnering with brands isn’t the only way to monetize your Instagram account. In addition to working directly with brands on sponsored posts, you can also use affiliate marketing to generate income on Instagram. Affiliate marketing is when a brand pays you a commission after you buy a product they recommend. Usually, with a promo code or affiliate link, the affiliate marketing networks you join will track the number of sales your referral bonuses make and pay you a percentage of the profits when all is said and done.
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Selling affiliate products is as simple as recommending a product, as long as you don’t forget to include your search link or code. The best place to start is with the products you use, recommend and check if these brands are part of an affiliate marketing network.
There are hundreds, if not thousands, of affiliate programs available for you to join and in every location imaginable. Some of the top affiliate marketing networks to join when you’re just starting out include Amazon Associates, Linkshare, Shareasale, and Commission Junction.
The best way to monetize your Instagram account is to sell your digital products. Ron Jones does exactly that. She is a personal trainer and the creator of Sellfy, which combines personal fitness training with mental health techniques to offer her clients a truly unique experience. That’s how he successfully brought personal training to his Selfie Store by selling a 5-week program.
Selling on Instagram is not as difficult as it sounds. It can be as simple as writing an eBook on your site and selling it to your followers!
How To Make Money On Instagram: 3 Ways To Start Today
Although there is no digital threshold to consider yourself an influencer and start making money on Instagram, this does not mean that you should give up on growing your audience. Growth is always a good indicator of a successful, thriving account, and if you have 1,000 followers, a lot of monetization opens up for you.
All in all, if you’re seeing high engagement and creating quality content, you’re on the right track to making money on Instagram.
Ritvars is the marketing leader at Sellfy. With over 6 years of experience in online marketing and e-commerce, Rithwars shares his knowledge on Selfie. He is inspired by the success of Sellfy creators and is passionate about finding new ways to help them succeed.
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