How Do You Get Advertising On Youtube – Good video ad content is an integral part of modern marketing. However, without a great YouTube advertising strategy, you’ll have a hard time getting the results you want from your video campaigns.
While YouTube ads run through Google AdWords, they are very different from standard paid search or display advertising. For your YouTube ad campaigns to be successful, you need to not only target the right audience and create impactful video content, but also format and set up your videos correctly.
How Do You Get Advertising On Youtube
That is precisely what you will learn in this guide. Read on to learn everything you need to know to start advertising on YouTube today.
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Making great video content is more work than any other form of advertising. Why is YouTube advertising so exciting? The answer is simple: YouTube video advertising gives you an affordable alternative to TV ads.
Television commercials have been the most effective form of advertising for decades. Unfortunately, a 30-second ad on a nationally broadcast show can cost upwards of $100,000. That’s unachievable for all but the most prominent companies.
YouTube changes all that. The world watches over a billion hours of YouTube videos daily. Also, YouTube is much easier to access for small businesses. YouTube’s average advertising cost is just pennies per view, and you only pay if the viewer watches the entire ad, or 30 seconds, if the ad is longer.
YouTube ads work too. According to Google, people who view YouTube ads, at least in part, are 10 to 23 times more likely to take actions like share or subscribe to a branded channel.
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Combined with YouTube’s high-level targeting, the YouTube video ad format is one of the most powerful advertising platforms in the world. It is an accessible and affordable way to spread your video content to your target audience that makes a difference.
How do YouTube ads work? They are different from any other platform. There are three methods to advertise on YouTube with videos: TrueView in-stream ads, TrueView video discovery ads, and bumper ads. There are also display ads, overlay ads, and sponsored cards on YouTube, but they are not actual video ads.
The most popular form of advertising on YouTube is TrueView in-stream ads. These are the ads that play before the video you want to watch. In most cases, viewers have to watch the ad for 5 seconds and then have the option to skip the rest of the ad or continue watching.
In TrueView in-stream ads, you can add clickable cards, calls-to-action (CTAs), or end screens that encourage viewers to do something specific, like click on your website. You can set them right in your video ad.
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In addition to the classic 5-second skippable TrueView in-stream ads, you can also create non-skippable video ads that play before the videos. These ads can also run in the middle of videos as skippable in-stream ads that are at least 10 minutes long and cannot be longer than 15 seconds.
Another form of YouTube video ad is the TrueView video discovery ad. These ads appear at the top of YouTube search results for your chosen keywords, as you can see in the example below.
Google displays these results in the same way that Google ads are placed at the top of your search engine results pages. These ads also appear on the YouTube home page and in the suggested videos sidebar to the right of the videos, as seen below.
The opposite of a video discovery ad is the bumper ad. These are super short videos of 6 seconds or less that cannot be skipped.
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Bumper ads are less common because they are so short. They are mainly used to reinforce brand awareness, as they are too fast to communicate much and require you to pay YouTube’s full advertising cost per view. Still, a bumper ad can play an essential role in retargeting and tracking campaigns.
For example, Disruptive Advertising used a video to compare choosing an ad agency to dating. Using YouTube’s excellent targeting tools, Disruptive followed up with a retargeting campaign that combined five-second romantic shots of the couple featured in our video with the words “This could be us.” Since everyone who saw the bumper ads had seen the original video, this was a great way to reinforce the message of the original video without becoming repetitive.
Bumper ads work best with this tracking approach. They’re a great way to remind people about your brand and campaigns without risking frustration.
There isn’t enough space in this guide to cover video creation other than YouTube guidance. You can learn how to create dynamite video content by reading this article and this article. Next, you’ll learn how to use the exciting ads you’ve already created to power a YouTube ad campaign with the awesome features of AdWords.
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The first step in developing a YouTube ad campaign is to upload your ad to the platform. If you don’t already have a YouTube channel, learn how to set one up in this guide.
Once you’re signed in to your YouTube channel, click your profile icon in the top right corner and click “Creator Studio.”
From there, click the upload icon in the top right corner, and then upload your video to YouTube.
As soon as you have a URL for your video, you can head over to your Google AdWords account and start creating your new video campaign.
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Sign in to your AdWords account, click the “campaigns” tab, click the blue “+” button, and click “new campaign.” You will be presented with several types of campaigns to choose from.
Choose “video” and select your objective for the campaign. You can choose brand recognition or conversions. For this guide, we’ve chosen “brand awareness and reach.”
The first options are simple. Give your campaign a name you’ll remember, then set your budget. This article offers tips on selecting an advertising budget to get the most out of your AdWords or YouTube advertising costs. You will also choose the language of your content and the start and end dates of the campaign.
The next choice is more complex. Narrow down the locations where your preferred leads live. You can use the search bar under “locations” to set your selected geo-targeting locations, unless you really want to target the entire United States. You can include and exclude areas, so you could target all of Florida except Tampa if you wanted.
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If your ad is based on a time of day, you can also click on “advanced options” and configure your features and time slot settings to ensure that your ads are only seen during certain hours. You can also adjust your bidding strategy or restrict your video to YouTube, but these settings can usually be left alone.
The next section is “ad groups” or the targeting you want for your videos. This section will determine how YouTube chooses who to show its ads to, so take your time and be specific.
Choosing a name and maximum bid is easy, but things get a little more complicated as you choose who you want to target.
The audience you choose here will have a considerable influence on the success or failure of your YouTube advertising, so let’s take a closer look at each targeting option.
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The most basic form of YouTube grouping and targeting is demographic data. You can use Google Analytics to see your primary customer base and determine who your target demographics should be.
Open Google Analytics, click ‘audience’, expand the Demographics submenu, and then click ‘overview’. Then change your segment to “converters”.
With this report, you can easily see which age and gender demographic you should be targeting with your display ads.
Once you have this data in hand, it’s time to take a look at your display advertising demographics. Open AdWords, click the appropriate campaign, and click Display Network. Click Demographics.
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In this report, AdWords shows you the age, gender, and parental status of people who see, click, and convert your ads. In general, it’s a good idea to match the demographic targeting of your YouTube ad groups to the demographics that visit your website and convert from your ads.
In this section, you can choose between three different types of “audiences” that Google generates based on your online behavior.
These three audiences are determined based on how audiences can interact with your content. Here’s how you can put each of these categories to work for you.
Google’s position as the top search engine means that the company knows a lot about everyone. About 67.5% of search queries are made on Google. Additionally, Google keeps track of the searches you perform, the sites you visit, and even the actions you take on those sites. Using this data, Google puts us into “buckets” based on what it thinks our interests are. These “cubes” are called affinity audiences.
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Custom Affinity Audiences makes this even more accurate. With custom affinity audiences, you can choose exactly who you want to reach using customer interests and even the URLs they’ve visited.
For example, if you have a competitor who is the name in your industry, you can create a
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