Cost Of Advertising On Social Media – If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help.
Here is a rundown of essential social media marketing advertising statistics that every marketer should keep in their back pocket to help inform their 2023 ad strategy.
Cost Of Advertising On Social Media
By now, anyone who does social understands that you can’t just go by organic posts. Brands need to tie in paid advertising to work together with social media holistically. Each strategy has a positive impact on the other, so make sure you’re setting aside some dollars to invest in paid social alongside organic in 2023.
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With so many channels, running social media ads can feel overwhelming at times. But don’t worry. We guide you through vital ad stats to help you understand where you should be allocating your ad budget and resources for successful campaigns.
Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. No boring tricks or tips—just simple, easy-to-follow instructions that really work.
As social media platforms become highly monetized and brands move towards including social commerce as part of their conversion strategy, it’s no surprise that companies are looking to spend big on social media ads. social media. After all, why not advertise where over 3.6 billion people hang out regularly?
From 2020 to 2025, the number of people worldwide using social media is expected to grow from 3.6 billion to 4.4 billion. This is more than half of the population of the entire planet that scrolls through social feeds.
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You first heard it here (well, in our Social Trends 2022 report) that short form video is back in vogue. Thanks in part to the continued rise of Instagram Stories, Reels, and TikTok, snappy video content also translates to how marketers are reaching audiences with ads.
Surprisingly, half of adult internet users say that when brands use their data in advertising, it helps them discover (50%) and find (49%) products and services that interest them.
Given that advertising has been in a bit of a flux since Apple introduced additional privacy measures that allow iPhone users to opt out of sharing trackable data, these statistics indicate that all is not lost for marketers. who rely on advertisements to grow their business.
52% of social media users say that when a platform protects their privacy and data, it has an incredibly impact on their decision to interact with ads or sponsored content they see on the channel.
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Social media advertising had a worldwide revenue of $153 billion in 2021, and this number is expected to grow to more than $252 billion in 2026. First largest advertising market? Look for advertising.
But if brands want to make a splash, they’ll have to work harder to create ads that reflect and enrich the distinct experience each social network offers. Social media managers will need to be creative as the ad space becomes more competitive and produce high-quality content that reflects each network’s distinct experience.
And annual social media advertising spending will reach $134 billion in 2022, up more than 17% YOY (that’s an additional $23 billion!)
This does not mean the end of running social ad campaigns on Facebook, Twitter and Instagram. But, marketers will have to look to today’s favorites: TikTok, Pinterest, and Snapchat, to reallocate some of their ad budgets as these channels grow in popularity (especially TikTok ).
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Woah! This means that Instagram ad campaigns could reach more than half of Instagram’s 2 billion users in 2022.
This figure is more than a quarter of the platform’s global net ad revenue. Ad spend is also growing faster for Stories than for the Instagram Feed. Marketers would be foolish not to spread their ad budget across Stories, Reels and Feed to maximize impressions and clicks.
If payment is part of your social media strategy, it’s worth noting that Instagram’s ad reach is rising higher than Facebook’s at the moment. Could this indicate a trend that audiences are engaging more often on other channels?
Insta’s popularity continues to grow, and so does its ad reach. If you are looking to spend your ad budget on Instagram, it may also be good to know that their ad reach has grown by more than 60% over the past two years.
Different Costs Of Advertising On Different Social Media Platforms
For marketers, this indicates that Instagram is the perfect place to run ads targeting both these demographics.
Will advertising on Reels start in 2022? Or will marketers rely on Stories and Feed ads to generate impressions and clicks?
Our advice to marketers is to test and try new ad formats and find what works best for you. For example, some brands may find more success on Reels to run ads in 2022, while others may see higher impressions and clicks through Feed, Stories and Explore.
Meta, the parent company of Facebook, Messenger, Instagram, and Whatsapp (collectively known as Meta’s Family of Apps), saw ad impressions grow by 10% in 2021. This is one to watch as this number could steadily increase if When introduces the ability to run ads on Whatsapp, its only non-monetized app in the family.
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According to Meta, “on the impressions side, we expect continued headwinds from both increased competition for people’s time and a shift in engagement in our apps to video surfaces like Reels, which monetize with ‘rates lower than Feed and Stories.’
For social media marketers, this can mean thinking carefully about how to allocate their ad budget for maximum impact.
Given that there are 7.7 billion people globally, the volume of people who regularly use Facebook is a staggering statistic that marketers should pay attention to.
For ad targeting, the predominant group is men aged 18-34, with women in the same age group lagging behind.
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In simple words, if you want to draw your business eyes from a target audience, Facebook is still proving itself to be one of the channels to go to run an advertising campaign.
If this spending trend continues on an upward trend, Facebook could look to net more than $65 billion in ad revenue by 2023.
Yes, we love to see it! Facebook is still dominating the market as the most used platform in the world, beating YouTube, WhatsApp and Instagram in the first place.
For marketers, this means that having a presence on Facebook is essential to help increase brand awareness, run targeted ad campaigns, and build communi
ty.
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Running ads within Marketplace may be at the top of your paid ad strategy, but ignoring the channel (especially if you’re in the B2C market) could mean you’re missing out on building potential customers.
When you report that over 562 million people have the potential to be targeted on Marketplace. This is 26% of the total advertising reach of Facebook.
With more people turning to running ads on Twitter in 2021, this number is expected to increase continuously in 2022. Consider getting in on the action with Twitter advertising now, before the space becomes oversaturated.
Which is not surprising because Americans seriously love Twitter. The United States is the country where Twitter is the most popular with more than 77 million users, followed closely by Japan and India with 58 and 24 million people log on to the microgaming site.
Digital 2022: Global Overview Report — Datareportal
Therefore, if your target audience for ad campaigns is the American market, Twitter is the perfect social network to run campaigns.
For marketers, this indicates that Twitter is the space to design ad campaigns targeting a slightly older generation.
While this figure is not very high, it is important to remember that Twitter is a relatively niche platform and that 5.8% of people could be your engaged target audience.
This number has held steady since 2020, so advertisers don’t have to worry about their campaign being overlooked. However, this means that with such a short amount of potential impression time, Twitter ads need to stand out and be creative and engaging.
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Running ads on Twitter is relatively low. The average CPM is $6.46. This is 78% less than Pinterest, which is $30.00 CPM.
Compared to Q4 2020, Snapchat’s DAU count increased by 20% to 319 million. This trend represents the fifth consecutive quarter that the social media platform has seen an increase in daily active users.
Also, note that 72% of Snapchat’s ad viewers couldn’t even be reached by TV ads, according to the same Neilsen study.
TikTok has officially become the video platform of choice as we see more users logging in at least once a month compared to Snapchat. But, all is not lost for advertisers!
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By 2025, Snapchat will reach just under 50 million Gen-Z users, making the platform an ideal space to run ads targeting that demographic.
Gen-Z retirement ads are more than twice the rate of Gen-X. Today’s kids have an impressive 55% recall rate, compared to boomers, who have a 26% recall rate.
Want more Snapchat ad goodness? Check out this complete guide on how to get the most out of your Snapchat ad strategy.
In America, according to Pew, the more money a person makes and the more education they have, the more likely they are to use the platform.
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Whether you’re looking to target groups based on experience, industry, or business size, LinkedIn gives you over 200 targeting features to help ensure your campaigns are seen by the right people.
Because LinkedIn advertising can target users by industry and job title, it is particularly useful for generating leads for both marketing and
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