Advertising Campaign Ideas – The average person is exposed to between 6,000 and 10,000 ads each day. For this reason, you need to make sure that your campaigns stand out.
A marketing campaign is a multi-channel advertisement focused on a specific topic, event or content. Marketing campaign ideas are published content, or events, that bring your message to your audience.
Advertising Campaign Ideas
You can promote any content you create using social media and email campaigns. Consider the following types of content:
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If you have content, you can create a campaign to promote it. Running a campaign for each piece can improve results.
For example, Wix encouraged users to enter their super bowl contest for a chance to win $50,000. However, they would only find the winner after the football fell off the ice.
They used Facebook Live to broadcast the process. They would even help melt the ice if enough users commented on the video, which increased engagement.
So, how about finding one that is not so well known yet related to your business? It’s a great way to get people’s attention.
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Anyone can hype up their own brand. It’s even more interesting when that hype comes from someone else.
GoPro encourages their customers to record themselves using their cameras. These videos show how real users are enjoying the experience and the product itself.
No matter what type of event you’re running, create a campaign on your website, social media and email list. These different methods can help turn it from disaster to success.
Shipping a new product or feature can be an exciting but stressful experience. Build the odds of success in your favor by planning a thorough campaign ahead of time.
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Why would someone choose your product over the one they already have? Create a campaign based on hard facts, showing what you can do that your competitors can’t.
Creating entertaining content that enhances your brand awareness and perception is perfect for building an audience. This is especially true when you are new or going through a significant rebrand.
This approach can also help you grow your customer base and help you stand out from your competition.
If you work with other companies or use products from other vendors, consider reaching out and doing affiliate marketing.
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Excite your audience by offering them a discount. Then, promote it in your emails, social media and print ads.
Having offers like these can grab your customers’ attention and help you get rid of old inventory:
Partnering with a charity can be a great way to help your audience feel good about doing good. Here are some places to get help:
If you have customers who keep coming back, reward them for it. Use punch cards and exclusive discounts to encourage loyalty among your existing customers.
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This episode from the Actionable Marketing Podcast explains how you can use rewards programs to build customer loyalty.
If your customers like your products or services, encourage them to tell people about them. You can also use discounts and exclusive offers as an incentive to refer someone.
Influencers can reach new audiences for you, and their endorsements can drive your sales. However, you need to choose the right influencer for your campaign.
Creating original research is a great marketing technique. It can provide unique results and statistics that you can use to build campaigns around.
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Why not answer the questions on everyone’s mind? Running an FAQ campaign allows you to talk to your customers and let them know that you hear their concerns.
Viral marketing happens when your audience generates the message of your product instead of your team. Marketing becomes “stream” when many people outside of your target audience share your content.
You can never predict virality, but there are ways to increase the chances of your campaign going viral:
During a six-month rafting trip through the Caribbean, Dave Smith, founder of High Brew Coffee, stayed alert by drinking cold brew. This experience inspired him to create a strong coffee company and use his origin story to attract “goers” and connect with “doers.”
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When it comes to campaigns, don’t underestimate the value of a satisfied customer. That “aha” moment is a great marketing tool when a customer recognizes the value of a product or service.
Contact previous buyers, collect testimonials, and curate these customer reviews. Then, share positive feedback to attract new prospects.
A how-to campaign uses educational material such as an instructional video or blog post to teach consumers about your product.
Saalt Menstrual Cups, for example, combine how-to video campaigns with new product launches. Video tutorials and written instructions allow customers to see the product in action and understand its key features and benefits.
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Think of a marketing campaign as a central theme or central idea around which your content pieces revolve.
For example, a video about a contest is not a campaign in itself. However, pair videos with hashtags, blog posts, and emails, and they come together to create a marketing campaign.
Spotify created an annual viral marketing campaign where they automatically collect user playlists of the most listened to music. It also shares personalized data with each user (ie, their top artists, genres and minutes listened to).
The Spotify Wrapped campaign is so popular it even has a Wikipedia page. It’s successful because it targets its entire audience, personalizes it, and uses a multi-channel approach.
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Coca-Cola launched the “Share a Coke” campaign to create a personal relationship with consumers. They printed the most popular names on Coke bottles, and customers were encouraged to share them with people who had that name.
The campaign was so successful that sales increased by 11% in bottles with personalized packaging. It was successful because it relied on personal connections between users.
When the Coronavirus pandemic first started, Clorox wanted to educate consumers on the importance of disinfecting surfaces. They started the “For What You Can’t Miss” campaign to make the biggest impact they can.
Gillette used this campaign to spread awareness against toxic masculinity. Although controversial, the campaign managed to reach 1.4 million views online in its first week of airing.
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This campaign was successful because it aired when the #metoo movement was at its peak, which helped it gain traction. This campaign showed that taking a stand and making a message count can revitalize a brand.
The #KnowYourLemons Worldwide Breast Cancer Campaign is a viral campaign that helped women through breast cancer screening. The campaign used lemons to simulate mistakes that women can check for during their regular mammograms.
The campaign based on infographics was very successful because of its informative nature and topic. Companies will find that simple calls to action like this can quickly expand a campaign’s reach.
Apple launched the #ShotOnIphone campaign to show users how the tech giant updated the camera on the latest iPhone. Talented photographers were encouraged to tag their photos using hashtags, and a select few were used as billboards.
Marketing Campaign Ideas
Microsoft highlighted its flexible controls in its “We All Win” campaign. The commercial follows the lives of young gamers as they play their favorite games thanks to the Xbox Adaptive Controller.
Over the years, Geico has featured many talking animals, a caveman and a mother who always calls at the wrong time. The company launched a campaign to get additional revenue from old ads with a trick.
The push for inclusion in sports has become increasingly important, and the NFL created this campaign to publicize their position. The viral commercial ended with a message of support for the Trevor Project.
If you like this game, you are welcome here. Soccer is for everyone. Soccer is for everyone. The NFL stands by the LGBTQ+ community today and every day. For more information on how you can support the @TrevorProject, visit https://t.co/YtauzLAHIF pic.twitter.com/bkdWkAZ3vF — NFL (@NFL) June 28, 2021
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Although this was a controversial business, the campaign gained significant traction for the Trevor Project. They took their platform and used it to spread awareness about the alarmingly high rate of suicide among LGBTQ+ youth.
This was successful because it tied in with an important social issue and created a stir within the athletic community.
When the Marriott Hotel was announced as the official sponsor of the 2016 Oscars, Airbnb was banned from buying commercial airtime. Frustrated, the company turned to Twitter and asked a simple question: “If you could live in any movie, what would it be?”
Movie fans who responded with a fun idea were offered a free seat in the ad that matched their dreams.
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By finding an alternative approach, Airbnb caught the attention of movie fans and started a conversation that took over the biggest movie nights.
In 2019, when Popeyes created the best chicken sandwich, Megan The Stallion became the hottest rapper in the music industry. In 2021, these two forces combined to create the legend of “Hottie Sauce.”
Your audience may have different preferences. Finding where your brand and interests intersect can inspire incredible social campaign ideas.
For example, if you sell board games, you may discover your audience likes a certain type of snack.
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This process can produce amazing results quickly. Spend 10 minutes on each step, and you’ll have plenty of creative ideas to choose from.
Mind maps are like visual trees of ideas. They are
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