Advertising Campaign Description – A digital marketing campaign is a large undertaking that requires thorough planning and coordination between teams and departments. Not only do you have people to coordinate, but you also have multiple marketing channels to work around your campaign schedule.
That’s why campaign planning is essential. The plan gives you a high-level view of your timeline so you can establish a solid digital marketing strategy and track progress to ensure work is delivered on time.
Advertising Campaign Description
Launch and track your next campaign easily using our free digital marketing campaign template. This online gantt chart template will allow you to quickly create an integrated marketing plan across all your digital media.
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Digital marketing campaigns are multifaceted initiatives that target your audience exclusively through digital channels. They often involve a lot of collaboration to get the campaign off the ground. For example, you might work with the following people on a digital marketing campaign:
Some examples of digital marketing campaigns include corporate rebranding initiatives, sales or promotions, and seasonal events. Of course, the types of digital marketing campaigns you use will depend on your overall digital marketing strategy.
Now that you know what a digital marketing campaign is, let’s talk about how to build one. These 7 simple steps can help you create an integrated marketing campaign that leads you to success.
No campaign can be effective without a clear goal or goals from the start. Campaign goals should be SMART: specific, measurable, achievable, realistic and timely. For example, “get more leads” is not very well defined. A better goal would be “to increase paid subscription conversion by 5% in the fourth quarter.”
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The objective of the campaign will inform the duration of the campaign, the target audience and the best channels to use.
Campaigns are a great means of honing in on specific segments of your target market. Your target market consists of a common set of traits, behaviors, interests, and values that represent your ideal customer. For example, your overall target market might be 35-45 year old software engineers who use Agile project management and primarily consume media online.
With a campaign, you want to start with your overall target audience and then build even further based on the specific goals of your campaign.
For example, do you want to acquire new customers in this target market, encourage existing customers to take action, or win back lapsed customers? If your goal is to encourage existing customers to upgrade, your campaign could include a trial offer for advanced features or a limited-time discount on the next subscription level.
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Now that you know your goals and who you want to target, you can identify the best places to reach your target audience. Successful digital marketing campaigns often involve a mix of touch points, including web content, email, social media and paid advertising.
Use your existing knowledge of your audience to inform the channels you will focus on during your campaign. If you’re not quite sure, do a little research using web or social media analytics to fill in the blanks.
Are there specific pages that attract your target audience more than others? Maybe offer a promotion there. Do they prefer Twitter and LinkedIn over Facebook and Instagram? Focus social efforts on higher engagement channels.
Money is an important factor in any marketing campaign. And calculating the financials on the front end is an easy way to satisfy the stakeholders who hold the purse strings.
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Be sure to consider any costs your digital marketing campaign may incur so you can build a viable plan that fits your budget. Your campaign budget doesn’t just shape your paid advertising strategy—like the channels you advertise on, the types of ads you run, or how long you run them. It also informs resource decisions. Consider whether you’ll need to hire third-party designers, developers, or content writers to get the job done on time.
The project plan is the primary tool you will use to communicate expectations and get the work done. The more details the better!
We recommend that you divide your campaign into phases and then schedule the tasks and milestones to be achieved in each phase. The initial stages usually include planning, content creation and design. From there, fine-tune campaign performance by channel. For example, your “email” channel might include tasks like building, testing, and scheduling emails.
Remember to check team availability while scheduling and assigning tasks to make sure no one is overloaded with projects.
A Complete Guide To Successful Campaign Management
The heart of any digital marketing campaign involves creating content with messaging and visuals that will engage your target audience. Be sure to consider:
Use your fully formed plan to track your campaign progress and communicate with team members about deliverables. In , a thin striped line that appears in each task bar lets you see how your tracking time compares to your plan so you can catch potential redundancies early.
Also, remember to regularly monitor and analyze your campaign results so you can make adjustments and optimize your campaign along the way. For example, if LinkedIn ads significantly outperform Facebook ads, consider increasing your LinkedIn advertising and decreasing your Facebook spend.
As a marketing professional, you’re busy juggling a heavy workload with tight deadlines. We’ve created a free digital marketing campaign template so you can save time building, updating and communicating your marketing plan, and see what’s been done—and what’s coming—at a glance.
The Ultimate Guide To Marketing Campaigns
View allows you to easily plan campaign activities in a visual timeline. Think of this look as your planning BFF. It’s quick and easy to schedule project tasks and milestones and see how your project is shaking out.
If you need to make a change in your plan, don’t worry! Rearranging your plan is as easy as dragging and dropping tasks into their new rightful place.
Colors are a great way to organize, view and filter tasks. Two useful ways to use color are:
List key dates, deadlines, events or deliverables in a project using milestones. Hit the launch date or keep that important meeting right on schedule!
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Collaboration is easy with the discussion feature. Post instructions, share documents, and communicate with other team members directly from the task comments section.
View lets you turn your gantt chart into a campaign calendar with one click. It makes it easy to see what’s happening at a glance and provides monthly updates to stakeholders.
Never miss a deadline with your My Tasks page. It eliminates the guesswork by bringing all the campaign activities you need to work on today into one view, so work stays on track.
Ready to plan your own digital marketing campaign? We’ve created a free digital marketing campaign plan template for you so you can jump right in!
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Template customization is quick and easy, thanks to drag-and-drop simplicity. And because everything is online, your entire team can collaborate on campaign activities in real time.
Sign up for a free account today and save time on project setup with this free digital marketing campaign template! Turning an advertising campaign idea into reality is not exactly straightforward, but with a concrete and detailed advertising plan, you can go from concept to execution with confidence. An effective cam
paign plan will help you present a clear return on investment (ROI) path, gain leadership buy-in, and share your proposal with relevant stakeholders. Follow along with HubSpot’s free ad plan template In this post, we’ll explain what an ad plan is and highlight the main parts you should include in your ad plan so you can ensure your next campaign is successful . What is an advertising plan? An advertising plan shows you the strategies to reach your target audience and achieve your advertising goals. In it, you will summarize the channels you will use, the critical messages and the required budget – all the elements and information you need to implement your advertising strategy. Professional Ad Plan Template: HubSpot has created the following ad plan template for you to download so you can organize your ad campaign – it’s broken down into relevant sections and can be shared with your stakeholders when it’s completed. Our advertising plan template will cover: Advertising campaign overview Advertising campaign timeline Advertising budget template Download this advertising planning kit Now let’s look at how you can prepare your advertising plan. How to Prepare an Advertising Plan Before you get started with your tactical advertising ideas, the first step is to give those who read your advertising plan a high-level overview of your initiative. 1. Provide an overview of your advertising plan. By listing the following elements, anyone reading your plan will have a basic understanding of what your campaign is and what you’re trying to accomplish: Campaign Name: Make the campaign name catchy, unique, and easily recognizable so your team can stand behind her. Campaign Description: What is the purpose of your campaign? Explain in 2-3 paragraphs the inspiration behind your campaign, how it aligns with your company’s initiatives, what customer problems you are solving, and what the final results of the campaign will be. Target audience: Ideally, who is on the receiving end of these ads? You can be specific to age, gender, region or any number of demographics, or name which
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