Advertising Campaign Case Study Examples – Crafting a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. In this post, we’ll go over the definition of a case study and the best examples to inspire you. What is a case study? A case study is a detailed story of something your company did. It includes a beginning, often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company resolved or improved something. A case study demonstrates how your product has helped other businesses by demonstrating real results. Not only that, but solution marketing case studies often involve client budgets. This means that they are not just ads where you praise your own product. Rather, other businesses praise your company, and there is no stronger marketing material than a recommendation or word of mouth testimonial. A great case study is also filled with research and statistics to back up the points made about a project’s results. There are countless ways to use case studies in your marketing strategy. From featuring them on your website to including them in a sales presentation, a case study is a powerful and persuasive tool that shows customers why they should work with you, straight from another customer. Writing one from scratch is difficult, however, which is why we’ve created a collection of case study templates to get you started. Fill out the form below to access the free case study templates. Featured Resources Case Study Kit + Templates Fill out this form to access free case study templates. There is no better way to generate more leads than by writing case studies. But without case study examples to draw inspiration from, it can be difficult to write impactful case studies that convince visitors to submit a form. Marketing Case Study Examples To help you create an engaging, high-converting case study, we’ve compiled a list of some of our favorites. This list includes famous case studies in marketing, technology, and business. These studies can show you how to frame your company’s offerings in a way that is meaningful and useful to your audience. So take a look and let these examples inspire your next brilliant case study design. These solution marketing case studies show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t just get nice statements like “This company helped us a lot.” See real change within the company through numbers and figures. You can put your learnings into practice with HubSpot’s free case study templates. Available as custom layouts and text-based documents, you can upload these templates to your CMS or send them to potential clients at your convenience. Download these free case study templates 1. “How to Scale from Zero to 121 Locations with the Help of HubSpot,” by HubSpot What’s interesting about this case study is how it leads with the customer This reflects an important cornerstone of HubSpot, which is to always solve for the customer first. The copy includes a brief description of why Handled’s CEO founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens with a key data point about Handled’s success with HubSpot, which is that it grew to 121 locations. Note that this case study uses mixed techniques. Yes, there is a short video, but it is explained in the other text on the page. So, while your case studies may use one or the other, don’t be afraid to combine written copy with visuals to emphasize the success of the project. Key Learning from the HubSpot Case Study Example Give your case study a personal touch by focusing on the CEO rather than the company itself. Use multimedia to engage website visitors as they read the case study. 2. “The Whole Package”, by IDEO Here is a design company that knows how to lead with simplicity in its case studies. As soon as the visitor lands on the page, they are greeted with a large, bold photo and the title of the case study, which happens to summarize how IDEO helped their client. Summarize the case study in three parts: the challenge, the impact, and the outcome. IDEO immediately communicates its impact: The company partnered with H&M to eliminate plastic from its packaging, but it doesn’t stop there. As the user scrolls down, the challenge, impact, and progress are fleshed out with comprehensive (but not overwhelming) copy that describes what that process was like, filled with intriguing quotes and images. Key Learnings from the IDEO Case Study Example Break your case study findings into small sections. Always use visuals and images to enrich the case study experience, especially if it is a full case study. 3. “Rozum Robotics steps up its PR game with Awario,” by Awario In this case study, Awario greets the user with a summary immediately; so if you feel like reading the entire case study, you can scan the snapshot and understand how the company serves its customers. Below, the case study includes jump links to various sections, including “Company Profile,” “Rozum Robotics Pains,” “Challenge,” “Solution,” and “Results and Improvements.” The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, include images and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list showing the results. Key Learnings from the Awario Robotics Case Study Example Create a table of contents to make your case study easy to navigate. Include a bulleted list of the results you achieved for your client. 4. “Chevrolet DTU,” by Carol H. Williams If you’ve worked with a well-known company, use only the title name, as Carol H. Williams, one of the nation’s leading advertising agencies, does. “DTU” stands for “Discover the Unexpected”. It generates interest because you want to know what the initials mean. They keep your interest in this case study by using a mix of headlines, images, and videos to describe the project’s challenges, goals, and solutions. The case study closes with a summary of the key achievements achieved by Chevrolet’s DTU journalism fellows during the project. Key Learnings from Carol H. Williams Case Study Example If you’ve worked with a big brand before, consider using just the name in the title, just enough to pique interest. Use a mix of headings and subheadings to guide users through the case study. 5. “How Fractl Got Links from 931 Unique Domains for in a Single Year,” by Fractl Fractl uses both text and graphic design in its case study to immerse the viewer in a more interesting user experience. For example, as you scroll, you’ll see the results illustrated in an infographic design form, as well as the text itself. Further down the page, they use icons like a heart and a circle to illustrate their pitch angles and graphs to show their results. Instead of writing which posts have mentioned during Fractl’s campaign, they incorporated media icons for greater visual diversity. Key Learning from the Fractl Case Study Example Let the visuals do the talking by incorporating graphics, logos, and icons throughout the case study. Begin the case study by immediately stating the key results, as Fractl does, rather than putting the results at the end. 6. “The Met,” by Fantasy What’s the best way to show off a website’s responsiveness and user interface? Probably jumping right into it with a series of simple storefronts, which is exactly what Fantasy does on its case study page for the Metropolitan Museum of Art. They keep the page simple and clean, and invite you to review their redesign of the Met website feature by feature. Each section is simple and shows a single piece of the new website’s interface so users aren’t overwhelmed with information and can focus on what matters most. If you’re more interested in the text, you can read the purpose of each function. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you’ll be greeted with a simple “Contact Us” CTA. Key Learnings from the Fantasy Case Study Example You don’t need to write a ton of text to create a great case study. Focus on the solution you offered. Include a CTA at the bottom inviting visitors to contact you. 7. “Rovio: How Rovio Became a Gaming Superpower,” by App

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