Ad Campaign Linkedin – LinkedIn is undoubtedly an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to only 89% on Twitter and 77% on Facebook and YouTube. On LinkedIn, you can post organic or promotional content that links back to your site or products — although you can use LinkedIn ads to target audiences and ensure higher visibility, you can also post content on your own page for brand awareness, or to disseminate information about new products or services. LinkedIn has a wide reach, and its audience usually expects business-related content, making it an ideal site for posting company information. In fact, compared to Facebook and Twitter, it’s the number one most popular advertising channel for B2B marketers: Images courtesy of Demandwave.com However, LinkedIn’s popularity among marketers makes it a crowded space. To really stand out, you must use the platform to share high-quality, attractive ads. To help you create ads that inspire your audience, we’ve put together this list of nine fantastic LinkedIn examples — and why they work. Featured Resource: How to Run a LinkedIn Ads Campaign Learn all about advertising from the experts at LinkedIn. You’ll find best practices straight from the source to help your business run a standout LinkedIn advertising campaign. Click here to download your free guide. Example of a LinkedIn ad Dell EMC Tableau Software Adobe Toptal Elon University Visa JetBlue Airways HelloFresh WeWork 1. Dell EMC The Dell EMC ad is a humorous and accurate use of the hashtag #ThrowbackThursday. The ad features an image from the 90s, and begins with, “Thanks to our customers…”, which is a truly moving display of Dell’s gratitude and humility for their own growth. To create compelling ads, consider how you can make your content attractive to your audience. 2. Good Advertising Tableau Software can draw positive attention to your brand without trying to sell a product or service right away. For example, check out Tableau Software’s ad, which spreads the word about the company’s commitment to ending veteran and chronic homelessness. Plus, they’re authentic and sentimental, and they draw attention to the ad’s objective. How can you not want to click on a link? 3. Adobe I was particularly impressed by Adobe’s commitment to breaking down stereotypes — for example, in this ad, their text initially mentions general leadership advice, before offering women-only executive tips in honor of Women’s History Month. The ads are also easy to read, for LinkedIn users who skim through pages quickly. In general, short-and-sweet works well on the platform, so it’s a smart move. 4. JetBlue Airways JetBlue ads are very simple, allowing viewers to quickly gather all the necessary information — specifically, “20% off”. Besides, “Springboard for Spring trip” is interesting and unique. Most of JetBlue’s LinkedIn content avoids selling directly to their audience, so this section doesn’t feel overly promotional. Instead, it feels helpful. Plus, a “two-day sale” creates a sense of urgency, and can compel audiences to start perusing JetBlue’s flight deals. 5. Toptal You may use LinkedIn to share useful content with your audience. While not selling products or services directly, this method will undoubtedly help you showcase your brand as a thought leader, and attract more visitors to your site. Toptal, for example, uses their LinkedIn profile to share helpful content related to their services. Additionally, Toptal’s content makes a general statement — “the modern workforce demands greater flexibility” — to appeal to a wider audience, and avoid appearing overly promotional. 6. Elon University As an alumni of Elon University, I may be a bit biased, but the university does a great job avoiding images and using graphics and video to draw attention to their content. Since 59% of executives prefer watching videos to reading text, it’s a good idea to include videos in your promotion strategy on LinkedIn. 7. Visa Visa is another example of a company leveraging videos on LinkedIn to promote a new campaign or program. In fact, their videos are often quite addictive — like this one, which features various women talking about their decision to start a business. This two-minute video is deeply moving, and successfully conveys the importance of Visa’s new Visa Everywhere Initiative. 8. HelloFresh Since HelloFresh shares content originally published by other companies, the ads appear very authentic and genuine. Plus, the hashtags are fun and feel relatable, and the images convey the intent of the ad really well. 9. WeWork In an age of shortening attention spans, short and simple is key — which is why WeWork’s ads are so impressive, with short text and simple images to get the message across. In addition, the message, “Just moved and already outgrown your workspace?”, along with an image, is very eye-catching and eye-catching. Once you’ve created the perfect LinkedIn ad, it’s time to measure your performance. HubSpot’s free advertising tools give you everything you need to track the success of your LinkedIn ads, and even target the right audience to make sure you reach the right people with your ads.
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Ad Campaign Linkedin
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Linkedin Ads Reporting And Campaigns Analysis
We put more targeted prospects at the top of your funnel, helping you drive more targeted impressions and followers on LinkedIn company pages.
We drive targeted LinkedIn traffic to your website and we use LinkedIn retargeting ads to bring it back to your website to increase conversions.
We nurture leads through the entire funnel from awareness, consideration, to conversion with LinkedIn lead forms & conversion ads.
I really like the full funnel approach and the LinkedIn expertise they bring. They exceeded our lead goal this month by 17 leads, and their cost per lead went down!
Linkedin Ad Examples: 5 Creatives That Work (+ Design Briefs)
The LinkedIn ad that Intelus created and managed for me was the best I’ve seen so far – very engaging. Please upgrade my bill! It’s really worth it!
We added $130K to our pipeline this week! One organic lead through our website and two from Intelus Agency. Deal sizes are around $25K-$48K each.
Our enterprise plans start with a minimum ad spend of $10,001. To get a quote, ask for a consultation.
We start with a 1 hour discovery session with key members of your sales & marketing organization to get a solid understanding of your company offering, your key value proposition and your ideal target audience.
Steps For You To Create Your First Linkedin Ad
Before starting any work, we set key performance indicators, goals, and objectives so we have something solid to work on and measure success against.
After meeting with you to understand your target audience and doing our own research, we jumped right in, building a detailed ICP (ideal company profile), buyer personas (key decision makers), and target prospect lists.
Once we’ve got our targets, we write a mission summary with your goals, objectives, KPIs, ICP, and buyer personas to guide our copywriters & designers, empowering them to write high-converting copy and creative designs.
To keep our team fully aligned, we set up a series of state-of-the-art integrations that connect our LinkedIn ads to your CRM to send qualified leads & offers straight into your sales pipeline in real-time.
Set The Best Objectives For Your Linkedin Ad Campaign
After launching your campaign, we monitor your campaign weekly to identify low-performing ads, formulate conversion optimization experiments and reduce wasted ad spend.
We are constantly testing and optimizing every aspect of your campaigns and ads. Testing one element at a time, we do quick A/B tests, working in 1 week sprints until we optimize the copy, graphics and call to action.
Your Account Manager will be available Monday-Friday in Slack and send emails to answer questions, provide reports, and gather ongoing feedback from your sales team to track deal value and attribute our LinkedIn ads to ROI.
Get a personalized review of your profile, along with suggested changes to increase credibility, visibility and lead generation.
How To Get Linkedin Ads Account Details Using Python And Linkedin Api
LinkedIn is a B2B marketing platform for entrepreneurs, businesses and professionals. LinkedIn’s advertising platform empowers brands with unmatched targeting capabilities for every stage of the buyer’s journey from awareness to deliberation and decision. If you want to generate the best B2B leads in the world, LinkedIn is responsible for generating at least 80% of all B2B leads.
LinkedIn Ads allow you to target prospects in a number of different ways. The first way is through LinkedIn’s programmatic filters which allow you to target by company, industry, job title, company size, and many other factors. Another powerful way to target your audience on LinkedIn is through website retargeting, uploading custom contact lists or specific company lists for ABM (account based marketing). You can even create lookalike audiences to expand
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