Tips For Starting A Business – Starting an online business in 2022 takes some planning and preparation, and we’ve got 10 great tips and techniques for when you’re starting online for the first time. Filling needs and requirements
People who are new to starting an online business usually make the mistake of trying to find a product first and then a market.
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Research the market first. Start by thinking about a problem people might have and how you can provide a solution. If there are few results in this major then bingo!
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Well, the answer is really simple! Search forums and blogs by typing: your question [blog] or your question [forum] to see what kinds of questions people are searching for, what problems they might encounter, and what needs to be resolved.
By the way, this works for all kinds of businesses, from online stores to specialized products or services. You just need to come up with some ideas and then search.
Next, you have to search for those magic keywords! By magic, I mean keywords that are searched for the most but have little competition. The Google Keyword Planner tool is free and an excellent resource. We usually brainstorm using a tool called Ubersuggest. Next, you’ll need to see competitors’ sites and see what works for them. You can do this by applying a little common sense and knowing what is selling or what they are trying to promote. Find your Unique Seller Points (USP) and compete.
There is a great tool that we use to spy on competitors’ ads. You can spy on these ads to see what works best, and what they spent a lot of money and time on running it. You know these stats show it works so you can copy this technology and make something better.
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Now that you have an idea of what services or products you think you’ll sell, it’s time to think about who you’ll target. Is this a national or local action? This will determine how your website is designed. Will your website be a master acquisition site or an e-commerce store?
It’s great to plan, and proper planning prevents underperformance. However, many people have a great plan but never get around to doing it! What is the point of a brilliant plan that is likely to bring huge profits when you are not actually starting anything! Nothing will happen if you don’t start!
Once you get started, it’s essential to split test everything. If you publish articles, you should test different headlines on social media platforms to assess what works and what doesn’t, and then change and adapt it.
There is only one hurdle in starting an online business and that is you. You need to get it done, then tweak and change it until it’s okay. We have another post that covers starting a business.
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You can’t be an expert on all aspects of a business, and you certainly don’t have the time to do everything. You either need to hire people or outsource the work. We are big fans of the outsourcing business and over the years we have found some exceptional people to work with and we now work with them on a regular basis. When you first start an online business, you may be short on cash flow. You have to be careful where you invest your money, one thing you should write in your marketing plan is outsourcing or hiring, please don’t dismiss this.
Marketing your business is critical to its success. Many startups have some luck bringing “word of mouth” to new business but this certainly won’t take you any higher. Marketing is the best way to get your services or products in front of you
Adwords works best for us. We love Adwords, it delivers exactly what a potential client is looking for. When someone writes: “Using Pinterest to market my online clothing store” Adwords works perfectly because it offers exactly what is needed. This means that I can really target the right people and can get the best CPC when doing so.
PPC is a great way to launch your online business because it is immediate, while SEO can take some time to become successful. If you want to go down the search engine optimization (SEO) path, I would recommend you to go for it if you want your business to be in range.
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Long haul. Then you have to realize that SEO can be tricky to implement, however, and the results are defiantly worth the effort. The first thing to check is to make sure your website and landing pages are up to standards, this is called On-page SEO. If you’re running a WordPress site, we recommend using Yoast’s SEO plugin. This will give you an indication of whether your pages meet the criteria.
Search engines look at speed as a ranking factor. Use this tool to quickly check if your site is up and running. If your site is slow, it will not only affect your rankings but also your potential customers. There is an 8 second rule, if your page takes more than 8 seconds to catch a potential customer’s attention, they will leave and never come back.
If your site takes 4 of those 8 seconds, you’re in a losing battle. You can use various plugins like Autoptimize to speed up your site (as long as your hosting provider allows it). Try using a faster hosting provider, VPN, or dedicated server to increase page speed.
More and more sales are coming through mobile devices, so it is important to make sure that your website is mobile friendly. This is called responsive design. You should have a bold “call to action” on mobile display, most importantly your phone number. There is a great plugin called Call Now Button that will permanently display the call button on screen when viewed from mobile.
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Writing regular informational articles for your business can help increase traffic to your site, help build some relevant backlinks which in turn helps boost your search engine rankings. The key here is to give away information that will greatly benefit your readers, which in turn will build trust leading to more sales.
Choosing a good title is crucial when writing a blog. You should do some keyword research before deciding on a title, you can do it yourself using services like “Long tail pro” or “Sem Rush” Another way to find relevant keywords for your title is to use fiverr.com. Once you find some relevant keywords, which are getting over 100 searches per month and don’t have much competition, you can use them in the title. You can use modifiers in the title alongside keywords, for example; “Best Marketing Tips for Selling Records Online” where; The best and tips are rates and “selling records online” are the keywords I found.
We recommend that you write more than 400 words, the more words you type the more keywords and key phrases search engines will pick up. If the competition is relatively low for keywords, there is a good chance that you will rank for different keyword variations. This is why writing longer posts can help. We try to write more than 1000 words per article.
With the Yoast plugin, you can learn where to put keywords in your content as well as other tips on optimizing your article. Here is a basic video on “On-Page SEO in WordPress with Yoast SEO Plugin”
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You need to let people know about your new article. There are many ways to do this, we use quite a few methods including posting your new article on;
We then send parts of the article in a newsletter to our email subscribers. We reach out to experts in the same field and say, “Hey, we loved your last article”… “We just posted something similar that you might be interested in? If you like it, please share this with us. Another way is to search forums and blogs where You answer questions for a problem and then back to your article.Google search like this: Keyword [blog] or Keyword [forum]
We hope you found this article helpful, we would love to hear your thoughts on starting an online business, please leave a comment below.
A website is a vital tool for an online presence, you can of course build your own using the many website builders out there. This is great if you have a little cash when starting out. As your business grows, you will need to market your website online and this is when you should invest in a professional website. We offer website design, website development, marketing and an affordable website design suite or offer our full services.
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