Tag: cycle

Advertising Campaign Life Cycle – It’s no secret that engaging your customers is essential to achieving ongoing sales, and it’s well known that it’s usually much easier and less expensive to get repeat business from existing customers than it is to acquire new ones from scratch. Customer relationship management (CRM) is well established as a process to try to achieve this goal, but this customer lifecycle ‘relationship’ starts with the first contact with the customer (when they are still a … Read the rest