How Much Does Samsung Spend On Advertising

How Much Does Samsung Spend On Advertising – With more and more American consumers using smartphones, there is no doubt that one of the best ways for brands to reach customers and gain awareness and exposure is through digital mobile advertising.

The numbers say it all – the latest statistics show that every industry in the US spent a large majority (67.9%) of their digital advertising budget on mobile in 2021.

How Much Does Samsung Spend On Advertising

The industry with the highest mobile ad spend was retail. In 2021, the sector spent $30.91 billion on digital advertising on mobile devices, a significant increase of 35.6% from 2020.

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The industry with the second highest mobile ad spend was consumer packaged goods. This sector increased its expenditure in 2021 by 32.4% to $21.83 billion. It is followed by financial services, with $17.24 billion, a year-on-year increase of 17.7%.

The fourth- and fifth-largest spenders on digital mobile advertising were the computer products and consumer electronics and telecommunications industries. Mobile ad spending from these two sectors was $12.37 billion and $10.37 billion, respectively.

Even though the entertainment industry’s mobile ad spend in 2021 was not as high as that of other sectors, it devoted the largest share of its total digital ad spend to mobile devices. Of its digital ad spend, 76.5% was on mobile ads.

As the industry with the largest mobile ad spend, retail had the largest mobile ad market share at 23.8%. In other words, nearly one in four dollars spent on mobile advertising was from the retail sector.

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Use cookies to provide the necessary site functionality and improve your experience. By using our website, you agree to our privacy policy. The holidays are right around the corner, which means consumers are subjected to endless advertisements and ad campaigns pushing for that last-minute gift purchase. Advertising is big money not only in the US but also around the world. How much money is spent on advertising alone? That’s the subject of our new visualization, which breaks down the world’s top companies by ad spend.

The data comes from AdAge’s 200 Leading National Advertisers 2018 Fact Pack. According to the methodology, “Total US advertising spending” is defined as “advertising, marketing services (including promotional and direct marketing) and digital marketing (including social media).” For the visualization, we took the top 50 companies on the list and mapped them in bubbles with the company logo and annual amount of US ad spending. To give an idea of ​​scale, the larger bubbles correspond to higher ad spend and the smaller bubbles correspond to lower ad spend. The bubbles are also color coded based on ad spend, with dark purple representing less spend and dark pink representing more spend. We also divided the companies into their related industry, such as telecommunications, finance, pharmaceuticals and automotive.

The rise of social media and widespread use of smartphones has changed how advertisers engage with their customer base and attract new business. The AdAge research further reveals that internet advertising and out-of-home advertising have increased over the past 20 years, while traditional media such as TV, radio, magazines and newspapers have suffered sharp declines. In fact, the Internet has become the largest US advertising medium by spending and surpassing TV as of 2017. The 200 Leading National Advertisers 2018 Fact Pack estimates that Internet ad spending will increase 13.1% year-over-year to reach $78 billion. As technology and consumer preferences continue to evolve, so will marketers’ and advertisers’ strategies to gain more exposure for their company’s products and services.

Have you ever seen a particularly memorable commercial or TV commercial that resonated with you? Please let us know in the comments!

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If you use our visualization in books, magazines, reports, educational materials, etc. wish to use, we may issue a consent document granting non-exclusive rights to reproduce, store, publish and distribute. Although Samsung is the top spending leader in the smartphone marketing race, several competitors, including Apple, closed the gap in 2013 and spent more on advertising in the US than in 2012.

Smartphone makers have greatly increased ad spending in the U.S. over the past two years as wireless carriers such as AT&T and Verizon Wireless have shifted the focus of their advertising to the quality and value of their networks.

Samsung’s U.S. advertising budget last year was $363 million, marking the second year in a row that the Korean-based company spent the most on advertising in the U.S., according to advertising research and consulting firm Kantar Media.

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Despite staying ahead of its competitors, Samsung was the only smartphone maker to cut US ad spending in 2013. Last year’s budget was down 10 percent from $401 million in 2012.

Apple closed the ad spending gap between itself and Samsung to $12 million in 2013 from $68 million. Apple spent about $351 million advertising its smartphones in the U.S. last year, up 5 percent from $333 million in 2012. Of this budget, $339 million was spent on television spots, including the memorable ‘Misunderstood’ ad that debuted during the holidays .

Nokia and Motorola rounded out the top four, as both companies’ US ad budgets benefited from major shifts in strategy. Nokia’s spending reached $221 million in 2013, more than 15 times what it spent in 2012, due to the announcement of its partnership with Microsoft. Motorola spent $189 million in 2013, tripling its advertising budget in 2012, after it became part of Google in mid-2012.

It seems that the ad spending for Nokia and Microsoft helped the most. The Windows Phone operating system and the Finnish manufacturer saw the biggest percentage market share increases. Samsung also saw slight increases in market share from 2012.

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‘s mission is to be a digital town square for technical decision makers to learn and transact about transformative enterprise technology. Discover our Briefings. There are many tips on how much companies should spend on marketing. On average, analysts and experts cite figures in the amount of 7-12% of revenue. But this is only a general indicator. When forming a marketing budget, it is necessary to analyze much more information than an ordinary analyst.

One of the most important factors to consider when determining the budget is the industry. Take a consumer goods company for example. Today they can spend 15% of their income just on online marketing. At the same time, transport companies can spend less than 5%, as most of their business depends on existing relationships.

The question of marketing budget is not solved in a few minutes. They devote several months to this and analyze previous indicators, general changes in business and in a specific industry.

Regardless of whether a company runs a small or large business, its owner understands the importance of prioritizing its advertising capital. Without marketing, the company makes little profit.

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But the most interesting thing is that the point “enough” is always different for a successful business in another industry. That’s why we analyzed the average marketing budget in different industries.

With a recommendation of 12%, analysts indicated an average result. It is worth noting that this figure has not changed for several years. Nevertheless, there are industry spenders, and there are economists.

Thus, companies involved in consumer services allocate almost 14% of the budget for advertising. At the same time, in the field of energy and mining, 0.5% of the total annual budget is sufficient for business.

I would like to draw attention to the fact that these figures have changed significantly in recent years. At the same time, every industry, without exception, spends significantly less money on marketing.

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As you can see on the graph, at the beginning of the last decade up to 4% of the budget was allocated for marketing in the energy sector (which is 3.5% more than now). The leader in costs was the packaging industry for consumer goods: these companies allocated as much as a quarter of the funds, and today they spend only 10%.

First, marketing strategies have changed over the past few years. New promotional tools have appeared, consumers have a different attitude towards advertising. Because outdated and expensive approaches have become ineffective.

Second, companies began to spend less on traditional marketing (TV, radio, etc.) and focus on digital. It is many times cheaper, and moreover more efficient.

Third, increased competition actually stimulates any sales. When he chooses a person, he wants to compare the services or goods offered. Because he starts looking for information himself and the need for advertising is reduced.

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Fourth, companies increasingly rely on marketing analytics. Advertising departments are expanding, but not with the goal of developing ideas, but with the goal of providing more accurate results. By working with specific numbers, companies define which promotional tools you can no longer rely on, so they reduce costs.

Today, it simply does not make sense to allocate large billion-dollar budgets. Even market leaders, from The Coca Cola Company to Nike, have cut their advertising costs. Why? The consumer became interested in the product on their own. He does not need to drive in the head that this or that company exists. Looking for alternatives, he still finds out about some opportunities.

Previously, the main purpose of advertising was to increase recognition. That is why large sums were

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