Free Business Advertising On Google – When you hear the word advertising, paid methods most likely come to mind. Pay-per-click advertising, affiliate marketing, hiring SEO professionals, etc. It may surprise you to hear that not all advertising methods cost money – not even on Google. In this post, I will cover 20 ways you can get free ads both online and offline on Google and elsewhere.
We’ll first look at free methods of getting exposure on Google, then on social media, and then close with additional free tactics that can help you get exposure both online and offline.
Free Business Advertising On Google
With more than 3.5 billion searches per day, Google is a hot spot for consumers. And with its location-specific and rich results, it has become a go-to tool for everything in our daily lives – getting the weather, buying tickets, finding products, evaluating services, answering quick questions. , check if the local store is open, and the list goes on. In this section, we’ll cover some strategies that your local business can implement to get into this highly trafficked search engine for free.
Round Two: Google Vs. Facebook
Perhaps the best form of free advertising on Google is useful content. Publish blog posts and website pages regularly that answer common questions your ideal customers are looking for, and use SEO best practices to help your pages rank higher in search results. These pages will help your business get in front of people who may not know about your business. The more you provide them with the information they need, the more they will trust you, and the more likely they will choose you when they need a product or service.
If your business offers a popular or unique amenity, make it worth writing about! In the example below, when you search for “patio seating near me” on Google, the first restaurants that appear in the reviews mention patio seating.
You can use this easy free advertising tactic for other features of your business, such as heated patios, same-day service, or emergency repairs. Learn how to collect more Google reviews here.
Another way you can get your business some free exposure on Google is to mention popular amenities in your Google My Business listing. You’ll see in the example below that South Street Diner shows up first on Google for “all day breakfast near me”. It is unlikely that their description contained the term “four o’clock” by chance.
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In addition to listing your business on Google, mentioning your features on your website can also get you some free, first-page advertising on Google. In the example below, Miss Ricky’s appears first in the results for “all day breakfast downtown Chicago” because their website mentions breakfast all day:
Local SEO is your tried and true way to advertise on Google for free. If you place location-based keywords in the right places on your website, you can appear first in the organic results for searches that include your product or service and your location.
In the example below, ABA Appliance Repair, Inc. appears first in the local batch of results (under the Sears sponsored listing), and their website is number two in the organic results, under the Yelp Roundup page. Apparently, they have chosen their website to display for “related search term + austin tx”.
There are many directories that appear on Google other than Google My Business. In fact, guides like Yelp and Trip Advisor that have been around for a while are trusted by Google, and their pages often appear on the first page of Google.
Cost Effective Small Business Advertising Ideas
For example, if you search for “best tailor in Portsmouth nh”, you will see that the first two organic results are Yelp pages that list the 10 best tailors in Portsmouth. The meta description for these pages mentions Irana, Terry’s Tent Store, Mr. Karl’s Custom Tailoring, Fine Cleaners and Tailors, and All Stitch Up. All five of these businesses received free ads on Google simply by listing on Yelp.
Other examples of free local and relevant directories that can help you show up on Google include Trip Advisor, Angie’s List, Home Advisor, and the Yellow Pages.
What have you learned from your internal data over the past quarter, year, or more? Did you gain valuable insight into sales, marketing, finance, or human resources? If so, share what you find to help others. By doing this, you will gain the trust of your readers.
Have you written an opinion or thought leadership piece? Industry specific informational post? Does it pack a punch? If so, it’s worth submitting to a high authority site with a wider audience. Be sure to choose a reputable, well-known site in your industry that is already getting significant exposure on Google.
Why Should You Advertise On Google Now!
In the following example, Jason Brooks, founder of Linkology UK, wrote a guest post on link building strategies for the WordStream blog, which ranks in Google. When you click on the article, you can (finally) learn about that company UK Linkology and even visit the site from the post. As you can see, guest blogging is a great way to get free ads on Google through other sites that Google trusts.
There’s no better way to advertise your business on Google for free than with the featured Google My Business listing. In fact, on average, full Google My Business listings get 7x more clicks and are 50% more likely to lead to a purchase than empty listings.
As you can see in the example below, Red Lantern’s Knowledge Panel listing (which pulls from Google My Business) provides a wealth of information that encourages potential customers to opt-in.
They have all their contact information listed, over 450 reviews, an attractive description, the ability to reserve a table, answers in their Q&A section, events listed, and synced with other online booking platforms. . Prospective customers can also view photos of the restaurant’s interior and exterior. You’ll also see what their website, Yelp profile page, OpenTable page, and TripAdvisor pages look like on Google:
How To: Connect Google My Business To Google Ads
If you offer a service where you can offer free consultations, trials, classes, or assessments – try to Google for some free listings. Create clear calls to action on your website and create a dedicated landing page aimed at “free consultations” (or any free service you provide). This will help your page rank in Google for people searching for free advice in their area. For example, this business appears first on Google for “free blind consultation Dallas taxes”:
Google isn’t the only place you should be looking for free ways to get exposure. Don’t forget about the social media networks there! And also, use traditional marketing strategies. Here are some ways to get free advertising for your business in your community, both online and off.
Social media platforms are free. Use Facebook to promote your informative blog posts and encourage questions and answers in the comments. Use Instagram to briefly offer and showcase your products and services. Use LinkedIn to publish thought leadership pieces and network with other businesses. You will get free exposure to the right audience while driving traffic to your website and building your credibility.
Use forums and groups on Facebook, LinkedIn, and niche sites to your advantage. You don’t need to hard sell or constantly talk about your business (actually don’t). Simply engage in relevant discussions and offer your knowledge for free. Being a trusted contributor can get potential leads and partners to consider your business.
Google Places Why Its Important
Collaborating with a respected influencer in your industry can get you free exposure to a highly relevant audience. Ask them to test your product or service and review it on their website, blog, or social media. Or request to publish a guest post on their blog. These opportunities don’t cost you much more than your time, and in addition to giving you free advertising, help build your network.
Social media giveaways and contests create excitement. They inform people…or, you can say, tagging. Often, people target friends and family who have similar interests. This can be a great way to get free business promotion. You may even need your followers to tag someone else to be eligible for the prize.
Encouraging submissions of user-generated content is actually like getting double the advertising, as such content usually results in not only more tagging but also more sharing, which further increases the reach of your business. . Your followers will likely share the content they submit to you on their accounts. Therefore, you also reach their audience. In addition, your followers may repost user-generated content that you share on their accounts. That’s a lot of free advertising!
Do you have a community center or similar facility in your immediate area? If so, use the available bulletin boards. Hang attractive posters and flyers that increase awareness of your business. Hundreds of people gather in these centers for various events. You have an opportunity to grab their attention. To do this, present a message that is most relevant to the type of people who will be meeting there.
How To Use Video To Advertise On Youtube (google) Ads
When you work to make a positive impact in your community, advertising is free
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