Advertising Campaign Coca Cola – Have you ever wondered about the relevance of an ad for a product that everyone and their mother knows?
Ironically, as with many things in the world, the companies that need advertising the least are the ones with the biggest advertising budgets. On the other hand, it gives them the ability to get creative with their marketing and remind us why they are as successful as they are.
Advertising Campaign Coca Cola
Why do these incredibly popular brands even need to advertise? For brands that are not yet known, such as custom clothing companies, it is obvious that they want to get their product out to market. However, companies that are already large do so for other reasons. They might want to refresh people’s memories or say, “This is why we’re the best.”
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Unless you live in North Korea or Cuba (the only two countries in the world where you can’t legally buy a can of Coca-Cola), you know what Coca-Cola is, and yet they spend huge amounts of money on advertising and marketing campaigns. To the untrained eye, this effort makes no sense, but you marketers and attentive television viewers know that it makes a lot of sense. Coca-Cola keeps reminding us that we want some nice cold fizzy drink because the idea of drinking it is so much sweeter than the actual drink.
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And that’s the secret, train our brains to associate the brand with a good feeling (happiness, relaxation, friends, love, etc.) rather than soda. Following this motto, they recently changed their tagline to “Taste the Feeling” which includes all flavors and types of Coke, not just one. Coca-Cola’s brilliant marketing strategies are a big part of why they are so ridiculously successful, so here are a few examples.
As we talked about earlier, Coca-Cola was very successful with their “Share a Coca” campaign, where they put people’s names on their bottles. As a spin-off of this campaign, Coke started putting song lyrics on the bottles telling us to “Share a Coke and a Song”. The variety of lyrics includes something we can all relate to, with quotes from songs like “We are the Champions” by Queen, Randy Newman in “You’re got a friend in me” from Toy Story and “Drop it like it’s hot” by Snoop Dogg. .” In short, Coca-Cola has once again come up with a great way to remind us that we might actually want one of their tasty drinks.
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In August 2015, creative agency CreateLondon designed a special Twitter machine for Coca-Cola that would give away bottles of the drink and branded t-shirts to whoever tweeted the hashtag “Choose Happiness.” The devices were installed in three major London railway stations and were an instant success.
Coca-Cola has always been known for its Christmas seasonal advertising. Like many others, I thought it was Coke’s fault that Father Christmas now had to wear red. It turns out not to be the case, but it goes to show you the power a brand can have over its consumers. For its 2015 Christmas ad, Coke placed a unique vending machine in the middle of a square and filmed people’s reactions. The machine not only dispensed free Coke, but also dispensed balloons attached to wrapped Christmas decorations for everyone to enjoy. A heartwarming video shows us why Coke holds a special place in our holiday hearts.
To celebrate Coca-Cola’s 75-year partnership with the United Service Organizations (USO), Coca-Cola has released specially themed American cans. If you’re an American like me (not a Trump supporter, for the record), you know that Budweiser did something similar and completely changed their name to “America” until the presidential election. We Americans love patriotism and Coke really nailed it with these promotional cans.
Coca-Cola recently decided to update its ever-popular diet soda Coke Zero with a version called Coke Zero Sugar, which is similar to the old product but reportedly tastes a lot more like regular Coke. In typical Coca-Cola style, the UK sector plans to give away over four million samples of the drink over the summer. Previous advertising for diet sodas focused on the sugar-free version as a substitute rather than the main product. The move is a bold move for Coca-Cola and appears to be a great marketing play.
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[content_band bg_color=”#E8F6D2″ border=”all”] [container]By the way, do you need t-shirts for a marketing campaign? ? Printsome’s printing services are ideal for producing souvenirs, merchandise and staff uniforms and many more options. Visit our website to learn more.[/container] [/content_band] #6 More Vending MachinesBack in 2010, Coca-Cola introduced a “happiness machine” on a university campus in New York. The YouTube video was so successful that it led to the creation of the ‘Happiness Truck’ and the ‘Happiness Store’. This was before using vending machines was even cool! Then followed a truckload of vendors asking for hugs, smiles and James Bond!
There’s that word again. Coca-Cola made it possible for us to “share” a can of coke with skill. Genius!
For the past year, our Facebook feeds have been awash with Coke bottles and cans with the names of their drinkers, or sometimes comical alternatives. Apparently this is called debranding and it obviously worked very well.
Coca Cola: Feel It • Ads Of The World™
My personal favorite (of course it is, printed t-shirts!). If you’re not familiar with Wearable Movie, then you’re in for a treat! Coca-Cola printed one frame of the animation on hundreds of t-shirts and sent them to people around the world involved in the production, distribution and design of Coca-Cola. Using photos of all their t-shirt peeps, they edited it into a sweet movie. How was the animation? Smile. Of course, it was.
In 2013, Coca-Cola launched a campaign where you could design your own tacky Christmas sweater. You know? One of them is so ugly, are they cute sweaters? It was simple. The online app provided countless tools to design your tacky outfit and then share it freely on social media.
What we should all learn from Coca-Cola is that the key to successful advertising is to advertise an emotion, feeling or state of mind rather than just a product. Sure, you should probably mention your product somewhere, but the important thing is to make people feel a certain way. Give the impression that your product will bring happiness, peace, love, or any number of positive feelings, and you’ll have Coca-Cola for a run for its money.
Did we miss any memorable Coca-Cola campaign? If so, please let us know in the comments below, or you can also join the conversation via one of our social networks. In the meantime, keep reading Printsome for more awesome content.
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Experts in creating t-shirt printing as an amazing experience. Custom corporate apparel, merchandising and print-on-demand solutions.” “extend the value and iconic appeal of the world’s number one beverage brand to Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life.”
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But analysts warn that the underlying problem is that consumers simply don’t see carbonates as a healthy choice, regardless of any reduction in sugar or calories.
The ‘one brand’ strategy follows Coca-Cola’s rebrand in the UK in March last year, which also sought to integrate the different varieties on offer with the traditional full-calorie drink.
Marketing director Marcos de Quinto said the strategy will present Coca-Cola as one brand with different variants that all share the same values and visual iconography.
“People want Coca-Cola in different ways, but whatever they want, they want a great-tasting, refreshing Coca-Cola brand.”
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He added that bringing products like Coca-Cola Zero and Coca-Cola Life to the forefront highlights the company’s commitment to choices for different tastes, lifestyles and diets: with or without calories and with or without caffeine.
Coca-Cola Life, for example, is a low-calorie drink that uses cane sugar and stevia leaf extract. Meanwhile, Coca-Cola Zero is the sugar-free, calorie-free version.
As part of the new strategy, the ‘Taste the Feeling’ campaign
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