Advertising On Social Media Vs Traditional

Advertising On Social Media Vs Traditional – These differences between traditional media and social media aren’t just interesting—understanding how social media differs from traditional media will have a huge impact on your success with social media. Run your social media campaign like you would your traditional media campaign, and you’re likely to do more damage to your brand than good, and you’ll end up spending a lot of money doing it.

A lot has changed since I wrote this article in 2012, so it’s worth updating it now with some new insights into the two communication channels and how to … Read the rest