Advertising Campaign Metrics – We have so many marketing metrics at our disposal that we measure what is important and what is not. Google’s Avinash Kaushik shares three tips to cut through all the noise and understand the true business impact of a marketing campaign.
In digital, every view, click, and scroll generates a wealth of data that we can use to better define our marketing campaigns and inform future decisions. While this helps us understand our digital marketing efforts to a degree that wasn’t possible even a decade ago, it can be difficult to isolate the signal from the … Read the rest